Best Window Cleaning Websites: Important Features to Include (+Examples)

The window cleaning industry is doing amazing and the time for great window cleaning websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Window Cleaning customers are searching every day for cost of window cleaning services, availability and scheduling, method of cleaning (e.g. manual, pressure washing), safety measures taken by the cleaners, experience and expertise of the cleaners, use of environmentally friendly cleaning products, or a number of other services you provide and they wanting to find window cleaning websites that represent accordingly!

Having a great window cleaning website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of window cleaning businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your window cleaning business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, window cleaner websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right window cleaner.

As a business owner, we understand that building a window cleaner website is hard and you need inspiration. Fortunately, we work with hundreds of window cleaners and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best window cleaning websites out there!

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Window Cleaning Websites Need Great UX Optimization

When it comes to window cleaning websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A window cleaning website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your window cleaning website after searching for:

"safety measures taken by the cleaners"
"method of cleaning (e.g. manual, pressure washing)"
"experience and expertise of the cleaners"
"customer reviews and references"
"insurance coverage for potential damages."
"cost of window cleaning services"
"professionalism and reliability of the cleaners"
"window cleaning [city]"
"window cleaner [city]"
"window cleaners [zip code]"
"availability and scheduling [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your window cleaner website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like method of cleaning (e.g. manual, pressure washing), experience and expertise of the cleaners, customer reviews and references, use of environmentally friendly cleaning products or another related service. Next, the user views the top window cleaning websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the window cleaning website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Window Cleaners can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows window cleaning visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for window cleaners including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of window cleaning searches like safety measures taken by the cleaners, use of environmentally friendly cleaning products, customer reviews and references, insurance coverage for potential damages., method of cleaning (e.g. manual, pressure washing), quality of cleaning services, etc., now being done on mobile devices, it's important for window cleaners to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the window cleaner, schedule window cleaning appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive window cleaning websites also help to establish the window cleaner as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for window cleaners are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your window cleaning website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of window cleaning related searches, like customer reviews and references, experience and expertise of the cleaners, safety measures taken by the cleaners, method of cleaning (e.g. manual, pressure washing), etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best window cleaning websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a window cleaner's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Window Cleaning websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a window cleaning estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of window cleaning marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your window cleaning website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Window Cleaning Customer's Journey

Your window cleaner's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Window Cleaning Pages to Have on Your Website

There are several important pages that should be included on a window cleaning website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the window cleaning business and its services.
About Your Window Cleaning Team: A page that provides information about the window cleaner's team, the business and its history, along with the qualifications and certifications.
Window Cleaning Services Provided: A page that lists the window cleaning services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the window cleaner's past work, including before-and-after photos of completed projects.
Window Cleaning Testimonials: A page that features customer reviews and testimonials from past window cleaning projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the window cleaning business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common window cleaner questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on window cleaning-related issues and can help the website to rank higher on search engines.
Emergency Window Cleaning Services: A page that provides information about emergency services that the window cleaner offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest window cleaning trends. Below are a few trends in the window cleaning industry that your website should go over.

Increased use of technology: The use of drones and robotic window cleaners is becoming more common in the industry.
Focus on sustainability and eco-friendliness: Window cleaning companies are incorporating environmentally friendly cleaning products and methods to reduce their impact on the environment.
Enhanced safety measures: The use of advanced safety equipment and techniques is becoming a priority for window cleaning companies to ensure the safety of their employees and clients.
Expansion into new markets: Window cleaning companies are expanding into new residential and commercial markets to increase their customer base and revenue.
Personalized and customized services: Window cleaning companies are offering more personalized and customized services to meet the unique needs and preferences of their clients.

On-Page Window Cleaning SEO

On-page window cleaning SEO plays a crucial role when it comes to creating a website for your window cleaning company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your window cleaning website is for a particular search term.

After disecting the top websites for window cleaners, we correlated the top areas to focus on when it comes to on-page window cleaner SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page window cleaning SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "window cleaning services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your window cleaning website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best window cleaning websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Window Cleaning Services, we offer window cleaning services for those wanting window cleaning services in areas that I offer window cleaning services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Window Cleaning Websites

Ok, let's get into it! Below, we listed the top window cleaner websites for this coming year!

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Gabes Spotless Window Cleaning

With two decades of window cleaning experience, Gabe's Spotless Window Cleaning knows how to get the job done right! Proud recipients of the 2018 Readers' Choice Award and having served renowned brands, they understand what customers are looking for in a quality service provider. Check out their website to learn more about them today!

Dutch Shine

Dutch Shine Window Cleaning proves themselves as a reliable and knowledgeable business from their clean, professional website. The top slider gives customers the information they need in an easy-to-read way: what city they serve, plus why to choose Dutch Shine over competitors. With numerous testimonials and photographs of the owners showing happy clients throughout past projects, this company builds trust through transparency so that potential customers feel assured when choosing them for their window cleaning needs.

Uptown Window Cleaning

Uptown Window Cleaning impresses with its minimalist design and great user experience. Not only are there no stock photos, but the company also includes customer testimonials accompanied by headshots for a touch of personalization—perfect for building trust in their service! Their About Us page is short yet informative, as it provides pictures of both owners plus a brief overview of them and Uptown Window Cleaning’s mission.

Windows By George

Windows By George has taken great care to ensure that their website is easy and intuitive for customers. With clear navigation, simple forms, and buttons readily available, it's never been easier to connect with them. Additionally, real customer testimonials are proudly displayed on pages where you'd expect them, providing assurance of the quality service they offer!

South Mountain Window Cleaning

South Mountain Window Cleaning has an intuitive website that you'll be able to navigate with ease. In the first few seconds of visiting their page, they answer three key questions: what do they offer, how are they different from other services, and how can customers get started? Plus, instead of generic stock photos, this company uses real customer headshots in its testimonials—a major plus! Last but not least, it's simple to find their phone number; just look for the big red button.

Clear Choice Window Cleaning

Clear Choice Window Cleaning's website is an excellent showcase of what a professional window cleaning service should look like. Showcasing their 42 five-star reviews on Google, the site offers potential customers photographic evidence that they can trust this reliable team to tackle any job—and do it well! With no stock images used for added credibility, visitors are immediately welcomed into Clear Choice’s world-class service with just one glance at its aesthetically pleasing design. So if you're looking for inspiration when setting up your own window cleaner business page, be sure to check out Clear Choice as a shining example of quality craftsmanship!

Shine Window Cleaning

Shine Window Cleaning has a website that responds to customer questions and concerns without fail. Testimonials from real customers add credibility, while an array of buttons provides intuitive navigation throughout the page. When it comes to visuals, Shine largely steers clear of stock photos for high-quality original imagery, though one may have slipped through! The result is an attractive site that allows users to access their desired content with ease.

Window Genie

Established in 1994 and franchised since 1998, Window Genie is a trusted source for all your window-cleaning needs. With over 100 locations across the US, they use their signature three-step cleaning process to scrub away spores, sap, and animal residue, so you can be sure of an immaculate finish! Not only do they offer expert window cleaning but also tinting services as well as pressure washing and gutter clearing, making home maintenance quick and easy.

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Fish Window Cleaning

Fish Window Cleaning has been providing unbeatable service across the U.S since 1978, making it a leader in both residential and business window cleaning services. With over 250 locations nationwide and an excellent customer-first attitude, Fish is quickly becoming known as one of the top companies for keeping windows gleaming!

Know of a great window cleaning website?

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Time to Build Your Window Cleaner Website!

(Simple action steps to build a website for your window cleaning business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your window cleaning business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your window cleaners business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamewindowcleaningpros.com
coolnamewindowcleaning.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your window cleaning company? Check out the industry's leading article on how to start a window cleaning company.

Design a Window Cleaning Website

Choose a website builder or platform: There are many window cleaning website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect window cleaning website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own window cleaners logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best window cleaning websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for window cleaning services.

Test and Launch: Before launching your window cleaning website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your window cleaning website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Window Cleaning Websites - The Final Takeaway

The best window cleaning websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your window cleaning business that works tirelessly on your behalf.