Top Window and Doors Websites: Critical Features to Have (+Examples)

The window and doors industry is doing amazing and the time for great window and doors websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Window and Doors customers are searching every day for window replacement, energy-efficient windows, double-paned windows, sliding windows, picture windows, bay or bow windows, or a number of other services you provide and they wanting to find window and doors websites that represent accordingly!

Having a great window and doors website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of window and doors businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your window and doors business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, window installer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right window installer.

As a business owner, we understand that building a window installer website is hard and you need inspiration. Fortunately, we work with hundreds of window installers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best window and doors websites out there!

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Window and Doors Websites Need Great UX Optimization

When it comes to window and doors websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A window and doors website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your window and doors website after searching for:

"sliding windows"
"double-paned windows"
"picture windows"
"casement windows"
"storm windows"
"window replacement"
"window repair"
"window and doors [city]"
"window installer [city]"
"window installers [zip code]"
"energy-efficient windows [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your window installer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like double-paned windows, picture windows, casement windows, bay or bow windows or another related service. Next, the user views the top window and doors websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the window and doors website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Window Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows window and doors visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for window installers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of window and doors searches like sliding windows, bay or bow windows, casement windows, storm windows, double-paned windows, custom window sizes, etc., now being done on mobile devices, it's important for window installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the window installer, schedule window and doors appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive window and doors websites also help to establish the window installer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for window installers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your window and doors website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of window and doors related searches, like casement windows, picture windows, sliding windows, double-paned windows, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best window and doors websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a window installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Window and Doors websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a window and doors estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of window and doors marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your window and doors website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Window and Doors Customer's Journey

Your window installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Window and Doors Pages to Have on Your Website

There are several important pages that should be included on a window and doors website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the window and doors business and its services.
About Your Window and Doors Team: A page that provides information about the window installer's team, the business and its history, along with the qualifications and certifications.
Window and Doors Services Provided: A page that lists the window and doors services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the window installer's past work, including before-and-after photos of completed projects.
Window and Doors Testimonials: A page that features customer reviews and testimonials from past window and doors projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the window and doors business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common window installer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on window and doors-related issues and can help the website to rank higher on search engines.
Emergency Window and Doors Services: A page that provides information about emergency services that the window installer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest window and doors trends. Below are a few trends in the window and doors industry that your website should go over.

Energy efficiency: The demand for energy-efficient windows and doors continues to grow, with many consumers looking for products that can help lower their energy bills and reduce their carbon footprint.
Smart technology integration: The integration of smart technology in windows and doors, such as remote control and automatic sensors, is becoming increasingly popular, allowing homeowners to control the temperature and lighting in their homes with ease.
Sustainability: The trend towards sustainable and eco-friendly building practices is driving demand for windows and doors made from recycled materials and using environmentally-friendly manufacturing processes.
Customization: Consumers are seeking more customization options for their windows and doors, including different colors, finishes, and hardware options, to better match the style and aesthetic of their homes.
Improved security features: With concerns about home security at an all-time high, manufacturers are developing new window and door products with enhanced security features, such as reinforced frames, shatter-resistant glass, and smart locks.

On-Page Window and Doors SEO

On-page window and doors SEO plays a crucial role when it comes to creating a website for your window and doors company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your window and doors website is for a particular search term.

After disecting the top websites for window installers, we correlated the top areas to focus on when it comes to on-page window installer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page window and doors SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "window and doors services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your window and doors website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best window and doors websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Window and Doors Services, we offer window and doors services for those wanting window and doors services in areas that I offer window and doors services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Window and Doors Websites

Ok, let's get into it! Below, we listed the top window installer websites for this coming year!

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BlackBerry Systems

The Blackberry System is the perfect choice for your residential and commercial improvement needs. Offering a wide selection of services ranging from windows, siding, and decking to entry doors and sunrooms, they have something that meets everyone's needs! Not only do they provide quick and easy solutions, but their website has been custom designed by the Creative Marketing Group, making it simple to navigate. And on top of all this excellence in service delivery, Blackberry Systems currently ranks #5M worldwide; talk about reliable quality!

Feldco

Factory Feldco Direct has been providing the highest quality and most stylish windows, sliding doors, and other products for over 50 years. This family-owned business is dedicated to helping home owners improve their properties with well-designed services offered on a WordPress platform. With customers raving about Factory Feldco Direc's service, they are ranked in the top 405K businesses!

Phoenix Windows and Doors

Let Phoenix Windows and Doors bring your home to life through their stunning craftsmanship. With large, high-quality photos that showcase the quality of their work in a beautiful presentation, this site radiates with calming colors and typeface choices for an elegant look. Let them transform your windows into works of art!

Gilkey Windows and Doors

Gilkey Windows and Doors has been installing high-quality windows for more than four decades. Since 1978, they've specialized in crafting their own unique vinyl window designs and providing quality installations that last. As a result of the company's success, it now ranks among the top 4 million businesses worldwide! On its Wordpress website, you'll find an aesthetically pleasing design with glowing customer testimonials—perfect resources to help make your decision easier when selecting Gilkey as your go-to expert installer!

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Pella Windows and Doors

Founded in 1925, Pella Corporation specializes in crafting beautiful windows and doors for both residential and commercial use. Headquartered on the banks of the Des Moines River in Pella, Iowa—a small town proudly boasting their namesake business as one of its own—this company is known not only for their reliable craftsmanship but also for their unique design aesthetic, which has already earned them an impressive #103K rank amongst businesses worldwide. Visit to see why they stand out even further with a bright and colorful display portfolio complete with plenty of customer testimonials!

Geek Suite Exteriors

Geek Suite Exteriors launched into the market with a bang, showcasing their unique and vibrant branding. From bold hues to whimsical illustrations capturing a nostalgic vibe, they immediately made an impact by clearly presenting all that they have to offer.

HomeWorx Remodeling

HomeWorx Remodeling, based in Des Moines, Iowa, is more than just a windows and doors company. With their eye for design when it comes to both interior and exterior projects, combined with large project images displayed alongside minimalistic styling, this remodelers' work speaks volumes! See the final product now at HomeWorx's newly designed website!

The Window and Door Shop Inc.

The Window and Door Shop, based in the Golden State of California, gives their website a modern twist with its fresh, bright colors. An easy-to-navigate layout allows visitors to easily explore an attractive selection of featured products, providing them with the opportunity for new business growth!

Obrebski Brothers

The Obrebski Brothers make sure their website is a bright and inviting place, with vivid colors, stylish typography, and plenty of open space. Their photos show cheerful customers enjoying the services they provide, making it easy to see why people choose them time after time.

Know of a great window and doors website?

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Time to Build Your Window Installer Website!

(Simple action steps to build a website for your window and doors business)

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Register Your Domain Name

Before you can start building the perfect website for your window and doors business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your window installers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamewindowdoorspros.com
coolnamewindowdoors.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your window and doors company? Check out the industry's leading article on how to start a window and doors company.

Design a Window and Doors Website

Choose a website builder or platform: There are many window and doors website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect window and doors website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own window installers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best window and doors websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for window and doors services.

Test and Launch: Before launching your window and doors website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your window and doors website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window installers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Window and Doors Websites - The Final Takeaway

The best window and doors websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your window and doors business that works tirelessly on your behalf.