When it comes to tree trimming websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A tree trimming website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your tree trimming website after searching for:
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your tree arborist website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like emergency tree service (for fallen or damaged trees), tree assessment and risk evaluation, tree cabling and bracing, tree disease diagnosis and treatment or another related service. Next, the user views the top tree trimming websites on page 1 and clicks over to the site that most appealed to them.
Tree Arborists can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows tree trimming visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of tree trimming searches like tree fertilization and nutrition, tree disease diagnosis and treatment, tree cabling and bracing, tree transplantation and relocation, emergency tree service (for fallen or damaged trees), stump grinding, etc., now being done on mobile devices, it's important for tree arborists to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the tree arborist, schedule tree trimming appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your tree trimming website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of tree trimming related searches, like tree cabling and bracing, tree assessment and risk evaluation, tree fertilization and nutrition, emergency tree service (for fallen or damaged trees), etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best tree trimming websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a tree arborist's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Tree Trimming websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your tree trimming website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Tree Trimming Customer's Journey
Your tree arborist's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Tree Trimming Pages to Have on Your Website
There are several important pages that should be included on a tree trimming website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the tree trimming business and its services.
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About Your Tree Trimming Team: A page that provides information about the tree arborist's team, the business and its history, along with the qualifications and certifications.
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Tree Trimming Services Provided: A page that lists the tree trimming services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the tree arborist's past work, including before-and-after photos of completed projects.
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Tree Trimming Testimonials: A page that features customer reviews and testimonials from past tree trimming projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the tree trimming business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common tree arborist questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on tree trimming-related issues and can help the website to rank higher on search engines.
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Emergency Tree Trimming Services: A page that provides information about emergency services that the tree arborist offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest tree trimming trends. Below are a few trends in the tree trimming industry that your website should go over.
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Emphasis on Sustainable Tree Care: There is a growing focus on sustainable tree care, with many tree trimming companies now offering services that prioritize the health and well-being of the trees they work on, rather than just the aesthetic appearance.
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Use of Advanced Technology: The tree trimming industry is becoming increasingly tech-savvy, with the use of aerial drones, laser technology, and advanced software to aid in tree assessment, trimming, and removal.
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Increased Demand for Disaster Response: With the increasing frequency of natural disasters, such as hurricanes, tornadoes, and severe storms, there is a growing demand for emergency tree services to clean up and remove damaged trees.
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Focus on Safety: Tree trimming is a physically demanding and potentially dangerous job, and many companies are now prioritizing worker safety by providing advanced training and equipment to their employees.
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Specialization and Niche Services: Many tree trimming companies are now specializing in particular areas, such as large or complex tree removal, or working in specific environments, such as urban or wildlife areas. This trend allows tree trimming companies to establish themselves as experts in their field and offer more focused and specialized services to their clients.
On-Page Tree Trimming SEO
On-page tree trimming SEO plays a crucial role when it comes to creating a website for your tree trimming company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your tree trimming website is for a particular search term.
After disecting the top websites for tree arborists, we correlated the top areas to focus on when it comes to on-page tree arborist SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page tree trimming SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "tree trimming services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your tree trimming website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best tree trimming websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Tree Trimming Services, we offer tree trimming services for those wanting tree trimming services in areas that I offer tree trimming services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Tree Trimming Websites
Ok, let's get into it! Below, we listed the top tree arborist websites for this coming year!
