When it comes to spa websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A spa website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your spa website after searching for:
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your spa installer website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like spa surroundings , spa chemicals, water filtration, custom spa design or another related service. Next, the user views the top spa websites on page 1 and clicks over to the site that most appealed to them.
Spa Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows spa visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of spa searches like energy efficiency, custom spa design, water filtration, safety, spa surroundings , spa upgrade, etc., now being done on mobile devices, it's important for spa installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the spa installer, schedule spa appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your spa website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of spa related searches, like water filtration, spa chemicals, energy efficiency, spa surroundings , etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best spa websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a spa installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Spa websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your spa website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Spa Customer's Journey
Your spa installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Spa Pages to Have on Your Website
There are several important pages that should be included on a spa website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the spa business and its services.
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About Your Spa Team: A page that provides information about the spa installer's team, the business and its history, along with the qualifications and certifications.
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Spa Services Provided: A page that lists the spa services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the spa installer's past work, including before-and-after photos of completed projects.
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Spa Testimonials: A page that features customer reviews and testimonials from past spa projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the spa business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common spa installer questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on spa-related issues and can help the website to rank higher on search engines.
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Emergency Spa Services: A page that provides information about emergency services that the spa installer offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest spa trends. Below are a few trends in the spa industry that your website should go over.
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Health and Wellness: Spas are increasingly offering a range of health and wellness services, such as nutritional counseling, fitness classes, and mindfulness training. People are seeking spa experiences that promote overall health and wellness.
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Personalized Treatments: Spa treatments are becoming more customized to meet individual needs and preferences. Spas are using technology, such as skin analysis tools, to offer personalized facials and other treatments.
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Sustainability: There is a growing awareness of the environmental impact of the spa industry. Many spas are adopting eco-friendly practices, such as using natural and organic products, reducing water usage, and minimizing waste.
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Technology: Spas are embracing technology to enhance the guest experience. This includes using virtual reality for immersive experiences, offering mobile apps for booking and tracking treatments, and using social media to promote services.
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Multi-sensory Experiences: Spas are creating multi-sensory experiences to engage all the senses and promote relaxation and rejuvenation. This includes incorporating sound, light, scent, and touch into treatments, as well as offering immersive experiences such as salt rooms and hydrotherapy pools.
On-Page Spa SEO
On-page spa SEO plays a crucial role when it comes to creating a website for your spa company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your spa website is for a particular search term.
After disecting the top websites for spa installers, we correlated the top areas to focus on when it comes to on-page spa installer SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page spa SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "spa services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your spa website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best spa websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Spa Services, we offer spa services for those wanting spa services in areas that I offer spa services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Spa Websites
Ok, let's get into it! Below, we listed the top spa installer websites for this coming year!
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