Terrific Roofing Websites: Key Strategies to Add (+Tips)

The roofing industry is doing amazing and the time for great roofing websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Roofing customers are searching every day for roof leaks or water damage, missing or damaged shingles, ice damming or snow buildup, algae or moss growth on the roof, skylight leaks or damage, poor roof ventilation, or a number of other services you provide and they wanting to find roofing websites that represent accordingly!

Having a great roofing website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of roofing businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your roofing business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, roofer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right roofer.

As a business owner, we understand that building a roofer website is hard and you need inspiration. Fortunately, we work with hundreds of roofers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best roofing websites out there!

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Roofing Websites Need Great UX Optimization

When it comes to roofing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A roofing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your roofing website after searching for:

"algae or moss growth on the roof"
"ice damming or snow buildup"
"skylight leaks or damage"
"chimney leaks or damage"
"roof damage from wind, hail, or other weather events"
"roof leaks or water damage"
"sagging or uneven roof"
"roofing [city]"
"roofer [city]"
"roofers [zip code]"
"missing or damaged shingles [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your roofer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like ice damming or snow buildup, skylight leaks or damage, chimney leaks or damage, poor roof ventilation or another related service. Next, the user views the top roofing websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the roofing website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Roofers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows roofing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for roofers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of roofing searches like algae or moss growth on the roof, poor roof ventilation, chimney leaks or damage, roof damage from wind, hail, or other weather events, ice damming or snow buildup, cracked or warped roof decking, etc., now being done on mobile devices, it's important for roofers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the roofer, schedule roofing appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive roofing websites also help to establish the roofer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for roofers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your roofing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of roofing related searches, like chimney leaks or damage, skylight leaks or damage, algae or moss growth on the roof, ice damming or snow buildup, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best roofing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a roofer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Roofing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a roofing estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of roofing marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your roofing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Roofing Customer's Journey

Your roofer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Roofing Pages to Have on Your Website

There are several important pages that should be included on a roofing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the roofing business and its services.
About Your Roofing Team: A page that provides information about the roofer's team, the business and its history, along with the qualifications and certifications.
Roofing Services Provided: A page that lists the roofing services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the roofer's past work, including before-and-after photos of completed projects.
Roofing Testimonials: A page that features customer reviews and testimonials from past roofing projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the roofing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common roofer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on roofing-related issues and can help the website to rank higher on search engines.
Emergency Roofing Services: A page that provides information about emergency services that the roofer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest roofing trends. Below are a few trends in the roofing industry that your website should go over.

Sustainable and Energy-Efficient Roofing Materials: There is a growing trend towards the use of sustainable and energy-efficient roofing materials, such as cool roof materials that reflect more of the sun's rays, helping to reduce energy consumption and carbon footprint.
Increased Use of Metal Roofing: Metal roofing is becoming increasingly popular due to its durability, energy efficiency, and long lifespan. New advances in metal roofing technology are also making it more attractive and versatile, with options available in a variety of colors and styles.
Roofing Technology: The roofing industry is incorporating technology such as drones, virtual reality, and 3D modeling, to improve the accuracy, speed, and efficiency of roofing inspections, estimates, and installations.
Increased Focus on Roof Maintenance: There is a growing emphasis on proper roof maintenance to extend the lifespan of roofs and prevent costly repairs. Roofing contractors are offering regular roof maintenance services, such as cleaning and inspections, to help homeowners extend the life of their roofs.
Growing Demand for Flat Roof Solutions: Flat roofing solutions are becoming more popular, especially in commercial and industrial applications, as they provide more usable space and easier access for maintenance. Advances in flat roof technology, such as the use of single-ply membrane roofing systems, are also making them more durable and cost-effective.

On-Page Roofing SEO

On-page roofing SEO plays a crucial role when it comes to creating a website for your roofing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your roofing website is for a particular search term.

After disecting the top websites for roofers, we correlated the top areas to focus on when it comes to on-page roofer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page roofing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "roofing services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your roofing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best roofing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Roofing Services, we offer roofing services for those wanting roofing services in areas that I offer roofing services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Roofing Websites

Ok, let's get into it! Below, we listed the top roofer websites for this coming year!

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Behmer Roofing

The Behmer Roofing website boasts a clean, professional design with a modern aesthetic that instills confidence. High-quality images, including project photos, enhance visual appeal and clearly showcase their work quality. The intuitive navigation and well-organized menu make it easy for users to find information about services, projects, and contact details, ensuring a smooth browsing experience.

Content on the location page in Behmer Scottsdale page site is concise, informative, and well-presented, highlighting the company’s expertise and range of services. Testimonials and detailed service descriptions build credibility and trust. The site is fully responsive, providing a seamless experience across all devices with quick loading pages. Behmer Roofing’s website effectively combines aesthetic appeal with functionality, offering a trustworthy and professional online presence that aligns with their high standards of service.

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Stay Dry Roofing

Stay Dry Roofing offers a simple, intuitive navigation menu for potential customers to explore the many services they offer. Additionally, their blog is regularly updated with useful and informative content that spotlights why this roofing expert stands out from the competition. Plus, you can easily find them on Google Maps, so there's nothing standing in your way if you need help!

Next Level Roofers

Next Level Roofers has crafted an intuitive and eye-catching website, combining a smooth visual experience with straightforward navigation. From the home page onwards, visitors are drawn in by striking imagery before delving into information that is presented in a well-ordered fashion, making it simple to find what they need or browse through content all at once.

Avatar Roofing

Avatar Roofing invites potential customers to take a peek at their front page! With vibrant visuals, an engaging YouTube clip, and helpful information beside each image, visitors can get a great sense of the services this business has to offer. From one glance, you'll quickly learn all about Avatar Roofing—what more could you want?

Cleveland Commercial Roofing

Cleveland Commercial Roofing's website is a marvel of modern design. Its attractive visuals, masterful use of white space, and efficient organization make it incredibly easy to explore the various content options available. Notable features like their live chat, Facebook link, and contact information at the bottom bring this exemplary page together, creating an unforgettable experience that is both visually engaging and informative!

ASAP Roofing & Exteriors

ASAP Roofing & Exteriors makes it easy to get in touch with them—just take a look at their website! Any service you need can be found on the homepage, each clearly labeled and explained. Plus, they have sections devoted exclusively to commercial or residential services. Why wait? Reach out today using one of their many contact links.

Manhattan Roofing

Manhattan Roofing's website is tailored for maximum efficiency. Features like the contact form make it easy to get in touch with them no matter where you are on their site, and a Google map accompanied by company information such as phone number, email address, and physical location ensures that customers can keep tabs on this reliable business.

Houston Roofing

Houston Roofing provides customers with an inviting and accessible experience. From the sharp intro picture, which features a beautiful roof and friendly contractor, to their extensive range of services—including live chat support for quick answers to questions plus contact information, social media links, reviews, and blog posts—they make sure all your needs are taken care of quickly and efficiently!

Metro NYC Builders

At Metro NYC Builders, we understand that the services offered by a builder or contractor can vary greatly; no two businesses are exactly alike! That's why our website goes into great detail about our specialties. With plenty of images to help illustrate what sets us apart from other contractors, people won't have their time wasted with unclear expectations and unhelpful information.

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Time to Build Your Roofer Website!

(Simple action steps to build a website for your roofing business)

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Register Your Domain Name

Before you can start building the perfect website for your roofing business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your roofers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameroofingpros.com
coolnameroofing.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your roofing company? Check out the industry's leading article on how to start a roofing company.

Design a Roofing Website

Choose a website builder or platform: There are many roofing website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect roofing website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own roofers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best roofing websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for roofing services.

Test and Launch: Before launching your roofing website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your roofing website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for roofers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Roofing Websites - The Final Takeaway

The best roofing websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your roofing business that works tirelessly on your behalf.