Great Real Estate Law Websites: Essential Features to Integrate (+Examples)

The real estate law industry is doing amazing and the time for great real estate law websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Real Estate Law customers are searching every day for buying or selling a property, real estate disputes (e.g., boundary disputes), homeowner association disputes, foreclosures, evictions, zoning and land use regulations, or a number of other services you provide and they wanting to find real estate law websites that represent accordingly!

Having a great real estate law website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of real estate law businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your real estate law business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, real estate lawyer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right real estate lawyer.

As a business owner, we understand that building a real estate lawyer website is hard and you need inspiration. Fortunately, we work with hundreds of real estate lawyers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best real estate law websites out there!

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Real Estate Law Websites Need Great UX Optimization

When it comes to real estate law websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A real estate law website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your real estate law website after searching for:

"foreclosures"
"homeowner association disputes"
"evictions"
"lease agreements"
"property tax appeals"
"buying or selling a property"
"real estate contracts and negotiations"
"real estate law [city]"
"real estate lawyer [city]"
"real estate lawyers [zip code]"
"real estate disputes (e.g., boundary disputes) [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your real estate lawyer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like homeowner association disputes, evictions, lease agreements, zoning and land use regulations or another related service. Next, the user views the top real estate law websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the real estate law website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Real Estate Lawyers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows real estate law visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for real estate lawyers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of real estate law searches like foreclosures, zoning and land use regulations, lease agreements, property tax appeals, homeowner association disputes, real estate closings and title issues, etc., now being done on mobile devices, it's important for real estate lawyers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the real estate lawyer, schedule real estate law appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive real estate law websites also help to establish the real estate lawyer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for real estate lawyers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your real estate law website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of real estate law related searches, like lease agreements, evictions, foreclosures, homeowner association disputes, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best real estate law websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a real estate lawyer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Real Estate Law websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a real estate law estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of real estate law marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your real estate law website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Real Estate Law Customer's Journey

Your real estate lawyer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Real Estate Law Pages to Have on Your Website

There are several important pages that should be included on a real estate law website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the real estate law business and its services.
About Your Real Estate Law Team: A page that provides information about the real estate lawyer's team, the business and its history, along with the qualifications and certifications.
Real Estate Law Services Provided: A page that lists the real estate law services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the real estate lawyer's past work, including before-and-after photos of completed projects.
Real Estate Law Testimonials: A page that features customer reviews and testimonials from past real estate law projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the real estate law business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common real estate lawyer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on real estate law-related issues and can help the website to rank higher on search engines.
Emergency Real Estate Law Services: A page that provides information about emergency services that the real estate lawyer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest real estate law trends. Below are a few trends in the real estate law industry that your website should go over.

Increased use of technology: The real estate industry has seen a significant increase in the use of technology, with many real estate lawyers incorporating technology into their practices to increase efficiency and improve client services.
Focus on sustainability and green initiatives: There is a growing trend among real estate developers and investors to prioritize sustainability and green initiatives in their projects. As a result, real estate lawyers are increasingly called upon to help clients navigate the legal complexities of these initiatives.
Growth of short-term rental market: The short-term rental market, such as Airbnb, has grown rapidly in recent years, and this trend has brought with it a host of legal issues that real estate lawyers must navigate, including zoning regulations and tax implications.
Increased regulatory oversight: The real estate industry is subject to a growing number of regulations, and real estate lawyers must stay up-to-date on these regulations and help their clients comply with them.
Evolving employment laws: As the gig economy continues to grow, employment laws in the real estate industry are evolving, and real estate lawyers must stay informed about these changes to help their clients navigate the legal landscape. Regenerate response

On-Page Real Estate Law SEO

On-page real estate law SEO plays a crucial role when it comes to creating a website for your real estate law company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your real estate law website is for a particular search term.

After disecting the top websites for real estate lawyers, we correlated the top areas to focus on when it comes to on-page real estate lawyer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page real estate law SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "real estate law services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your real estate law website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best real estate law websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Real Estate Law Services, we offer real estate law services for those wanting real estate law services in areas that I offer real estate law services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Real Estate Law Websites

Ok, let's get into it! Below, we listed the top real estate lawyer websites for this coming year!

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Kasowitz Benson Torres

Kasowitz Benson Torres, established in 1993, has earned a reputation as a leader in business and estate litigation. Their website bursts with striking color that reflects their ambition to deliver the very best for clients—not only through words but also through multimedia like explanatory videos on their homepage, which make understanding complex topics simpler.

Barr & Young Attorneys

Barr & Young Attorneys have been delivering top-notch trust litigation, elder abuse services, and more since 1998. The sleek website offers a one-stop shop for all clients' needs, where their eye is directed to the types of legal counsel needed thanks to a simple yet attractive UI design that strikes just the right balance between intuitiveness and elegance. A fast loading speed ensures an enjoyable user experience, making Barr & Young stand out from competitors in both technology and philosophy!

TSMP Law Corporation

TSMP Law Corporation stands out from the competition thanks to its outstanding website design and carefully detailed media files. They created uncluttered visuals for a seamless user experience that are sure to inspire visitors with their smooth transitions, efficient loading times, and stress-free navigation. This successful law firm was founded in 1998 with an emphasis on corporate law and real estate cases, all of which are powered through their sophisticated Joomla technology!

YLaw Group

In 2013, YLaw Group took a bold stance: to put people first. Established as an expert family law firm with expertise in divorce cases, their website technology reflects this commitment through top-of-the-line WordPress visuals and the message, "Be Heard." With lawyers coming from diverse backgrounds united by one cause—advocating for clients' rights on sensitive legal issues—YLaw shows that when you need help with your case, there's no better place than home.

Axiom

Axiom is a legal firm with roots dating back to 1999. They specialize in contract law, finance law, and more, showing off their expertise across industries from eBay and EA Games to Coca-Cola! This client-oriented website has been carefully designed for visitors looking for comprehensive information about Axiom's services; its simplicity and elegance set the stage perfectly.

Hodgson Russ Attorneys

Established over two centuries ago in 1817, this law firm specializes in a broad range of practice areas, from immigration to tax law. Making use of WordPress technology, they provide an intuitive website design that helps visitors easily find the information they need without feeling overwhelmed. With their classic approach and crystal clear navigation, you can trust that all your legal matters are taken care of with precision and expertise.

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Highbridge

With a focus on providing top-tier seed and venture capital law services, this legal firm continues to stand out. Founded in 2018, their website is powered by WordPress technology, which comes with an animated feature that's impossible to forget—the more you learn about the company, the better it looks! From unique visual solutions like no other site has seen before to clean graphics that do not skip any details at all, nothing goes unnoticed here. This one truly stands out among its contemporaries as undoubtedly one of the best designs for law firms today.

Acapo

Founded in 1924, this Norwegian law firm specializes in intellectual property law and utilizes WordPress as its website technology. While their approach may be more simple than other examples out there, the results are still effective! Their webpages draw users further into understanding more about what they do while also providing a helpful layout of the industries it covers and its motto. American firms can learn much from taking cues from some of our European colleagues; we should all keep that insight top-of-mind when creating an engaging lawyer website experience.

Staver Accident Injury Lawyers, P.C.

Staver Accident Injury Lawyers, P.C., located in Chicago and specializing in personal injury law, provides clients with an informative website that gives you the essential information quickly while allowing those interested to explore further into the experience of their attorneys and glowing testimonials from satisfied customers. This technologically advanced WordPress site is designed to ensure each person who visits understands they will be provided top-quality advocacy when they turn to Staver Law for assistance.

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Time to Build Your Real Estate Lawyer Website!

(Simple action steps to build a website for your real estate law business)

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Register Your Domain Name

Before you can start building the perfect website for your real estate law business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your real estate lawyers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamerealestatelawpros.com
coolnamerealestatelaw.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your real estate law company? Check out the industry's leading article on how to start a real estate law company.

Design a Real Estate Law Website

Choose a website builder or platform: There are many real estate law website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect real estate law website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own real estate lawyers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best real estate law websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for real estate law services.

Test and Launch: Before launching your real estate law website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your real estate law website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for real estate lawyers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Real Estate Law Websites - The Final Takeaway

The best real estate law websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your real estate law business that works tirelessly on your behalf.