Great Property Management Websites: Essential Strategies to Integrate (+Tips)

The property management industry is doing amazing and the time for great property management websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Property Management customers are searching every day for finding and screening tenants, collecting rent and handling late payments, marketing and advertising rental properties, keeping accurate financial records and providing regular financial reports, negotiating lease renewals and rent increases, maintaining the property and grounds, or a number of other services you provide and they wanting to find property management websites that represent accordingly!

Having a great property management website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of property management businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your property management business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, property manager websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right property manager.

As a business owner, we understand that building a property manager website is hard and you need inspiration. Fortunately, we work with hundreds of property managers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best property management websites out there!

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Property Management Websites Need Great UX Optimization

When it comes to property management websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A property management website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your property management website after searching for:

"keeping accurate financial records and providing regular financial reports"
"marketing and advertising rental properties"
"negotiating lease renewals and rent increases"
"resolving disputes with tenants"
"complying with local, state, and federal laws and regulations regarding property management"
"finding and screening tenants"
"handling maintenance and repair requests"
"property management [city]"
"property manager [city]"
"property managers [zip code]"
"collecting rent and handling late payments [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your property manager website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like marketing and advertising rental properties, negotiating lease renewals and rent increases, resolving disputes with tenants, maintaining the property and grounds or another related service. Next, the user views the top property management websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the property management website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Property Managers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows property management visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for property managers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of property management searches like keeping accurate financial records and providing regular financial reports, maintaining the property and grounds, resolving disputes with tenants, complying with local, state, and federal laws and regulations regarding property management, marketing and advertising rental properties, implementing and enforcing rental policies and lease agreements, etc., now being done on mobile devices, it's important for property managers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the property manager, schedule property management appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive property management websites also help to establish the property manager as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for property managers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your property management website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of property management related searches, like resolving disputes with tenants, negotiating lease renewals and rent increases, keeping accurate financial records and providing regular financial reports, marketing and advertising rental properties, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best property management websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a property manager's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Property Management websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a property management estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of property management marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your property management website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Property Management Customer's Journey

Your property manager's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Property Management Pages to Have on Your Website

There are several important pages that should be included on a property management website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the property management business and its services.
About Your Property Management Team: A page that provides information about the property manager's team, the business and its history, along with the qualifications and certifications.
Property Management Services Provided: A page that lists the property management services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the property manager's past work, including before-and-after photos of completed projects.
Property Management Testimonials: A page that features customer reviews and testimonials from past property management projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the property management business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common property manager questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on property management-related issues and can help the website to rank higher on search engines.
Emergency Property Management Services: A page that provides information about emergency services that the property manager offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest property management trends. Below are a few trends in the property management industry that your website should go over.

Embracing Technology: Property management companies are investing in technology to streamline operations, improve communication with tenants and owners, and enhance security. This includes the use of software for property management, online rent payment systems, and digital marketing tools.
Focus on Sustainability: Sustainability is becoming a priority for many property management companies. This can include energy-efficient upgrades, recycling programs, and the use of green cleaning products.
Data-Driven Decisions: Property management companies are relying on data to make informed decisions and improve operations. This includes data analysis to monitor occupancy rates, rent prices, and expenses, as well as market research to stay up-to-date on industry trends.
Flexible Workspaces: As remote work becomes more common, there is a growing demand for flexible workspaces, such as co-working spaces, in rental properties. Property management companies are incorporating these spaces into their offerings to appeal to tenants who need a space to work outside of their homes.
Attentiveness to Tenant Needs: Property management companies are placing a greater emphasis on tenant satisfaction, which can lead to increased tenant retention and positive word-of-mouth referrals. This can include responding quickly to maintenance requests, offering flexible lease options, and providing a wide range of amenities.

On-Page Property Management SEO

On-page property management SEO plays a crucial role when it comes to creating a website for your property management company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your property management website is for a particular search term.

After disecting the top websites for property managers, we correlated the top areas to focus on when it comes to on-page property manager SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page property management SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "property management services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your property management website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best property management websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Property Management Services, we offer property management services for those wanting property management services in areas that I offer property management services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Property Management Websites

Ok, let's get into it! Below, we listed the top property manager websites for this coming year!

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Appfolio

Appfolio's user interface may seem daunting at first, but it pays off with its state-of-the-art features. From automated late fees and utility management to online rent payments and great reporting tools, Appfolio has you covered! Though the price tag might be a bit of an expense for some landlords, rest assured that this service is well worth the investment.

Reed & Associates

Reed & Associates, founded in 1977, has been a trusted partner in the real estate industry for over four decades. This full-service company specializes in helping individual investors buy and manage their properties, all while offering unbeatable pricing! With expertise that stands out against others, they crafted a Smartsite template to deliver top-quality service, complete with custom service pages and personal guarantees designed specifically around them. Their build also included our content clustering process, ensuring viewers can easily identify key details such as "What We Do For You" at first glance, allowing clients to instinctively know what sets this team apart from its peers.

Progressive Property Management

For the past 25 years, Scott Brady has been a broker in an industry that often lacks on both sides, leaving owners feeling overburdened and property managers struggling with outdated systems. That's when he decided to create Progressive Property Management, bringing solutions for all types of homes (or multi-families) so everyone can get better experiences from their management side!

At Progressive Property Management, they make sure to give you an upfront look at what managing your property will be like. With personable videos and transparent pricing, you'll gain the confidence necessary when considering such a major decision—all before signing any contracts! Their free rental analysis is designed with one purpose in mind: helping potential owners feel empowered by making informed choices that are right for them.

Spaces Management

Andy Turner had a vision, and he was determined to make it happen. In 2005, armed with only one property under his management portfolio, Andy set out on an ambitious journey, launching Spaces Management in Tuscaloosa County. His revolutionary services focused solely on residential real estate soon earned him recognition as the go-to for all things related to leasing and sales opportunities in the area! Over 15 years later, their team remains devoted to consistently providing exemplary service while strengthening relationships within their beloved community.

Spaces' webpage is a snap to use, with everything you need accessible in just one click. Its intelligent design makes it easy to keep your website up-to-date and optimized for maximum visibility on Google searches—no sweat! APP adds an extra layer of efficiency by displaying contact information right alongside the listing title bar, so inquiries can be quickly responded to and vacancies filled quickly.

Archer Crown Property Management

Since 1980, Archer Crown Property Management has gained a reputation for reliability and trustworthiness. Their business ethos revolves around providing clients with an unrivaled level of transparency as they manage single-family homes, condos, townhomes, and even multi-unit properties! With their high standards always at the forefront of operations and cash flow maximization in focus, it is no wonder why these veterans have been one of America's most dependable service providers since day one.

Archer Crown is an example of what success looks like online. Their website's clean organization and regular, expertly optimized blog updates give them all the tools they need to stay ahead in this digital age—a strength that propels them even further along their path towards greatness!

CREM Management

With over a decade of experience in Southern California, CREM Management is the go-to full-service property management company. From their offices in Long Beach and Northeast Los Angeles, they are dedicated to optimizing each building with care while delivering exceptional customer service, all with an eye towards safeguarding owners' investments!

CREM's website is the perfect combination of modern sophistication and user-friendly navigation. Every detail has been carefully crafted to ensure a smooth experience for visitors, with transitions that mirror what it would be like to work closely with CREM. A sleek, professional look invites you in, making sure your journey through their site will always keep you coming back for more!

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Grace Property Management & Real Estate

With over four decades of experience, Grace Property Management & Real Estate is dedicated to transforming their clients' experiences—from first-time investors ready to start building a portfolio to seasoned pros with multiple properties. With unparalleled service and quality care at the forefront of every transaction, they guarantee success in all your real estate endeavors!

Marc Cunningham, President of Grace Property Management, has been leading the team on a mission to stay ahead in their industry. Through adding custom landing pages and an "About Us" page that showcases their unique qualities compared to other management companies nearby, they aim for customers to enjoy all the guarantees and benefits offered by Grace.

AZ Home Buyer Group

Landon Luchtel and his team at AZ Home Buyer have made selling a breeze. In only a few short years, they've revolutionized the real estate market with custom options that simplify the entire process while still delivering maximum profit for homeowners. Not to mention their unwavering commitment to customer service—ensuring every client feels taken care of from start-to-finish!

AZ homebuyers know how to make a great first impression. Their website is packed full of engaging visuals, making it an unforgettable experience for visitors. But that's not all—the content on these pages adds substance with valuable information about their services as well!

MESA Properties

Steve Shwetz, a savvy real estate investor in the Inland Empire and High Desert of California, needed help managing his portfolio. Convinced that no traditional big-company property manager would understand what an owner like him required, he decided to take matters into his own hands, and Mesa Properties was born—customized specifically for landlords just like Steve!

MESA Properties stands out from the competition thanks to their custom-crafted website. A blog category filter navigates visitors to whatever topic of property management tips and real estate taxes they need answers for quickly! An innovative area-serviced map not only engages users but also links them directly through individual market landing pages tailored just for that area. MESA makes finding all the right information a breeze; no more searching blindly in an overwhelming database.

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Time to Build Your Property Manager Website!

(Simple action steps to build a website for your property management business)

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Register Your Domain Name

Before you can start building the perfect website for your property management business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your property managers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamepropertymanagementpros.com
coolnamepropertymanagement.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your property management company? Check out the industry's leading article on how to start a property management company.

Design a Property Management Website

Choose a website builder or platform: There are many property management website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect property management website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own property managers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best property management websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for property management services.

Test and Launch: Before launching your property management website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your property management website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for property managers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Property Management Websites - The Final Takeaway

The best property management websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your property management business that works tirelessly on your behalf.