When it comes to pool building websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A pool building website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your pool building website after searching for:
"adding features such as waterfalls, slides, or hot tubs"
"installing or repairing pool lights"
"maintaining or cleaning pools and spas"
"installing safety features, such as fencing or alarms"
"resurfacing or retiling pools"
"designing and building a new pool"
"replacing or upgrading pool equipment, such as filters, pumps, or heaters"
"pool building [city]"
"pool builder [city]"
"pool builders [zip code]"
"repairing leaks or cracks in an existing pool [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your pool builder website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like installing or repairing pool lights, maintaining or cleaning pools and spas, installing safety features, such as fencing or alarms, improving pool water quality or circulation or another related service. Next, the user views the top pool building websites on page 1 and clicks over to the site that most appealed to them.
Pool Builders can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows pool building visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of pool building searches like adding features such as waterfalls, slides, or hot tubs, improving pool water quality or circulation, installing safety features, such as fencing or alarms, resurfacing or retiling pools, installing or repairing pool lights, installing or repairing pool decking and paving, etc., now being done on mobile devices, it's important for pool builders to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the pool builder, schedule pool building appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your pool building website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of pool building related searches, like installing safety features, such as fencing or alarms, maintaining or cleaning pools and spas, adding features such as waterfalls, slides, or hot tubs, installing or repairing pool lights, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best pool building websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a pool builder's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Pool Building websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your pool building website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Pool Building Customer's Journey
Your pool builder's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Pool Building Pages to Have on Your Website
There are several important pages that should be included on a pool building website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the pool building business and its services.
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About Your Pool Building Team: A page that provides information about the pool builder's team, the business and its history, along with the qualifications and certifications.
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Pool Building Services Provided: A page that lists the pool building services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the pool builder's past work, including before-and-after photos of completed projects.
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Pool Building Testimonials: A page that features customer reviews and testimonials from past pool building projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the pool building business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common pool builder questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on pool building-related issues and can help the website to rank higher on search engines.
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Emergency Pool Building Services: A page that provides information about emergency services that the pool builder offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest pool building trends. Below are a few trends in the pool building industry that your website should go over.
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Minimalist Design: Minimalist design, with clean lines and simple shapes, is becoming increasingly popular in pool construction. This style offers a modern and timeless look that can blend seamlessly with the surrounding landscape.
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Smart Technology: Smart technology is becoming more common in pools, with features such as automation systems, remote control, and energy-efficient equipment. These systems can be controlled via smartphone apps, allowing homeowners to manage their pools with ease.
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Outdoor Living Spaces: Pools are increasingly being integrated with outdoor living spaces, such as patios, decks, and outdoor kitchens. This trend emphasizes the idea of outdoor entertaining and creates a seamless transition between indoor and outdoor spaces.
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Sustainability: Energy-efficient and eco-friendly pool systems, such as those that use solar power or salt water filtration, are becoming more popular. Pool builders are also using sustainable materials in construction, such as natural stone or wood, to minimize the environmental impact of the pool.
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Unique Features: Pools with unique features, such as beach entries, negative edges, water slides, and fire features, are becoming more popular. These features add a touch of excitement and creativity to pool design, making them a standout feature in the backyard.
On-Page Pool Building SEO
On-page pool building SEO plays a crucial role when it comes to creating a website for your pool building company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your pool building website is for a particular search term.
After disecting the top websites for pool builders, we correlated the top areas to focus on when it comes to on-page pool builder SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page pool building SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "pool building services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your pool building website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best pool building websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Pool Building Services, we offer pool building services for those wanting pool building services in areas that I offer pool building services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Pool Building Websites
Ok, let's get into it! Below, we listed the top pool builder websites for this coming year!
