Best Painting Websites: Important Strategies to Include (+Tips)

The painting industry is doing amazing and the time for great painting websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Painting customers are searching every day for cost and affordability: people want to find a painter that fits within their budget and offers competitive pricing, experience and reputation: customers want to choose a painter with a solid reputation for quality and customer satisfaction, flexibility: customers may have specific needs or preferences, and want a painter that is flexible and can accommodate their requests, expertise in specific techniques or styles: people may want a painter that has specialized skills, such as the ability to match existing textures or paint patterns, use of quality materials: customers want to ensure that the painter they choose uses high-quality materials, such as paint, brushes, and rollers, to produce a durable and long-lasting finish, attention to detail: people want a painter that pays close attention to detail and produces a clean, precise finish, or a number of other services you provide and they wanting to find painting websites that represent accordingly!

Having a great painting website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of painting businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your painting business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, painter websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right painter.

As a business owner, we understand that building a painter website is hard and you need inspiration. Fortunately, we work with hundreds of painters and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best painting websites out there!

How much to rank your painting business? (You'll be pleasantly surprised!)

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Painting Websites Need Great UX Optimization

When it comes to painting websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A painting website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your painting website after searching for:

"expertise in specific techniques or styles: people may want a painter that has specialized skills, such as the ability to match existing textures or paint patterns"
"flexibility: customers may have specific needs or preferences, and want a painter that is flexible and can accommodate their requests"
"use of quality materials: customers want to ensure that the painter they choose uses high-quality materials, such as paint, brushes, and rollers, to produce a durable and long-lasting finish"
"cleanliness and professionalism: people want to work with a painter that is professional and respectful, and that will keep their space clean and tidy during the painting process"
"communication and customer service: customers want a painter that is responsive and helpful, providing clear communication and addressing any concerns they may have throughout the project"
"cost and affordability: people want to find a painter that fits within their budget and offers competitive pricing"
"quality of work: people want to ensure that the painter they choose will produce high-quality, professional results"
"painting [city]"
"painter [city]"
"painters [zip code]"
"experience and reputation: customers want to choose a painter with a solid reputation for quality and customer satisfaction [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your painter website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like flexibility: customers may have specific needs or preferences, and want a painter that is flexible and can accommodate their requests, use of quality materials: customers want to ensure that the painter they choose uses high-quality materials, such as paint, brushes, and rollers, to produce a durable and long-lasting finish, cleanliness and professionalism: people want to work with a painter that is professional and respectful, and that will keep their space clean and tidy during the painting process, attention to detail: people want a painter that pays close attention to detail and produces a clean, precise finish or another related service. Next, the user views the top painting websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the painting website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Painters can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows painting visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for painters including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of painting searches like expertise in specific techniques or styles: people may want a painter that has specialized skills, such as the ability to match existing textures or paint patterns, attention to detail: people want a painter that pays close attention to detail and produces a clean, precise finish, cleanliness and professionalism: people want to work with a painter that is professional and respectful, and that will keep their space clean and tidy during the painting process, communication and customer service: customers want a painter that is responsive and helpful, providing clear communication and addressing any concerns they may have throughout the project, flexibility: customers may have specific needs or preferences, and want a painter that is flexible and can accommodate their requests, availability: customers want to know that the painter they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, etc., now being done on mobile devices, it's important for painters to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the painter, schedule painting appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive painting websites also help to establish the painter as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for painters are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your painting website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of painting related searches, like cleanliness and professionalism: people want to work with a painter that is professional and respectful, and that will keep their space clean and tidy during the painting process, use of quality materials: customers want to ensure that the painter they choose uses high-quality materials, such as paint, brushes, and rollers, to produce a durable and long-lasting finish, expertise in specific techniques or styles: people may want a painter that has specialized skills, such as the ability to match existing textures or paint patterns, flexibility: customers may have specific needs or preferences, and want a painter that is flexible and can accommodate their requests, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best painting websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a painter's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Painting websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a painting estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of painting marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your painting website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Painting Customer's Journey

Your painter's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Painting Pages to Have on Your Website

There are several important pages that should be included on a painting website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the painting business and its services.
About Your Painting Team: A page that provides information about the painter's team, the business and its history, along with the qualifications and certifications.
Painting Services Provided: A page that lists the painting services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the painter's past work, including before-and-after photos of completed projects.
Painting Testimonials: A page that features customer reviews and testimonials from past painting projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the painting business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common painter questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on painting-related issues and can help the website to rank higher on search engines.
Emergency Painting Services: A page that provides information about emergency services that the painter offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest painting trends. Below are a few trends in the painting industry that your website should go over.

Increased Demand for Sustainable and Eco-Friendly Products: There is growing demand for painters who use sustainable and eco-friendly paint products, such as those with low VOC (volatile organic compounds) content, to reduce the impact on indoor air quality and the environment.
Emphasis on Color and Design Trends: Painters are increasingly focusing on current color and design trends, offering customers guidance on the latest styles and helping to transform their spaces into modern and stylish environments.
Adoption of Technology for Improved Efficiency: Many painting contractors are adopting technology such as smartphone apps, online portals, and digital color matching tools to streamline their processes and improve accuracy.
Expansion of Specialty Services: The painting industry is expanding to include a wider range of specialty services, such as decorative and textured finishes, murals, and more, to meet the changing needs of customers.
Focus on Customer Experience: Painters are increasingly focused on delivering a positive customer experience, from the initial consultation to the final walk-through, by providing clear communication, timely service, and attention to detail.

On-Page Painting SEO

On-page painting SEO plays a crucial role when it comes to creating a website for your painting company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your painting website is for a particular search term.

After disecting the top websites for painters, we correlated the top areas to focus on when it comes to on-page painter SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page painting SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "painting services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your painting website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best painting websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Painting Services, we offer painting services for those wanting painting services in areas that I offer painting services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Painting Websites

Ok, let's get into it! Below, we listed the top painter websites for this coming year!

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PainTalk

PaintTalk is a passionate online community for professional painters and those seeking painting services. Operated by VerticalScope, the leader in online forums, and hosted on Google Cloud Platform, PaintTalk offers an array of topics ranging from industry safety to reviews of tools and accessories. With its well-optimized platform garnering it over 314 thousand business rankings worldwide, there's no better place to spread your love (or passion) for paint!

Arizona Painting Company

Arizona Painting Company is a top choice for painting products and services, serving both residential and commercial clients. Their paints serve as an invaluable barrier against damage from water infiltration, pest infestations, and mold or mildew growth, all while also providing added protection to prevent blistering or peeling of the paint surface itself! For ultimate peace of mind, their work comes with a warranty that guarantees satisfaction, plus you get the "wow factor" when looking at their full photo gallery range on the company website. Rated #260K in customer ratings worldwide!

Asian Paints

Asian Paints has become a world-renowned leader in the home décor industry since its establishment almost eighty years ago. From providing paint services to launching innovative lighting, furnishings and furniture designs; they have worked their way up from humble beginnings to becoming one of India's most famous companies with a global presence across countries such as the Middle East, Bangladesh and Egypt. As ranked #14K overall on Clutch Business Performance Index - Asian Paint’s strong consumer focus helps them produce aesthetically pleasing products that are also highly functional - making it an ideal choice for anyone looking for reliable painting solutions!

Five Star Painting

Five Star Painting is the perfect way to give your home a makeover, inside and out! Founded in 2004 by two college friends using house painting as tuition, they now offer top-of-the-line paint services for all of your interior and exterior needs. Ranked #211K nationally, Five Star Painting has become an industry leader with their well-designed systems that are easy to navigate, so you can get back to what's most important: enjoying your beautiful new space!

Sharper Impressions Painting

Sharper Impressions Painting is a painting contractor with over 25 years of experience in the field, committed to treating your homes like their own valuable assets. Professional painter seekers can trust that this business has been ranked #311K and uses environmentally friendly products certified by EPA lead standards. Let Sharper Impressions Painting design you an exceptionally well-crafted look for your space!

Wow 1 Day Painting

Wow 1 Day Painting makes painting tasks easier and more efficient than ever before! Their promise to have you come home to freshly painted walls in a single day is sure to take the hassle out of fleshing out your house. If you're looking for quality content from a business ranked #254K, then Wow 1 Day Painting has just what you need!

CertaPro Painters

CentraPro Painters strives to give your home or business a completely new look with their skilled team of painters. As the largest residential painting contractor in North America and ranked #158K on Entrepreneur Magazine's Franchise Listings 2021, they bring personalized services from locally owned franchises that are backed by countless customer reviews, ensuring you get nothing but the best!

Atlanta Painting Company

Discover the best painting services in Atlanta with Atlanta Painting Company, who, since 2001, have become renowned for their excellent work and commitment to customer satisfaction. Boasting countless awards, including Angies List Best Service 2018 and 2019 and Home Advisor's Best Pick of 2019—along with hundreds more certifications—there is no other better choice when it comes to transforming your home or business!

Fresh Coat Painters

Transform your space with Fresh Coat Painters! With quality painting services at an affordable price, you can create a beautiful and welcoming environment while showcasing the best of yourself to passersby. A trusted business ranked in the top 500, they offer efficient and well-designed solutions that are easy to navigate. Make sure your home or office is ready for any occasion by transforming it into something special today!

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Time to Build Your Painter Website!

(Simple action steps to build a website for your painting business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your painting business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your painters business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamepaintingpros.com
coolnamepainting.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your painting company? Check out the industry's leading article on how to start a painting company.

Design a Painting Website

Choose a website builder or platform: There are many painting website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect painting website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own painters logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best painting websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for painting services.

Test and Launch: Before launching your painting website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your painting website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for painters, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Painting Websites - The Final Takeaway

The best painting websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your painting business that works tirelessly on your behalf.