When it comes to moving websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A moving website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your moving website after searching for:
"flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule"
"availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service"
"specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services"
"convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience"
"quality of equipment and materials: Customers want to ensure that the moving company they choose uses high-quality equipment and materials, such as sturdy boxes and packing materials, to protect their belongings during the move"
"cost and affordability: People want to find a mover that fits within their budget and offers competitive pricing"
"experience and reputation: People want to choose a moving company with a solid reputation for quality and customer satisfaction"
"moving [city]"
"mover [city]"
"movers [zip code]"
"reliability and punctuality: Customers want to ensure that the moving company will show up on time and that their belongings will arrive at their new location in a timely manner [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your mover website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services, convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, quality of customer service: People want to work with a moving company that is responsive and helpful, providing clear communication and addressing any concerns they may have or another related service. Next, the user views the top moving websites on page 1 and clicks over to the site that most appealed to them.
Movers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows moving visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
-
Mobile compatibility: With the majority of moving searches like flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule, quality of customer service: People want to work with a moving company that is responsive and helpful, providing clear communication and addressing any concerns they may have, convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, quality of equipment and materials: Customers want to ensure that the moving company they choose uses high-quality equipment and materials, such as sturdy boxes and packing materials, to protect their belongings during the move, availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, insurance coverage: Customers want to know that their belongings are protected during the moving process and that they will be compensated in the event of damage or loss, etc., now being done on mobile devices, it's important for movers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
-
Convenience: A responsive website allows customers to easily find and contact the mover, schedule moving appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your moving website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of moving related searches, like convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services, flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule, availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best moving websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a mover's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Moving websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your moving website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Moving Customer's Journey
Your mover's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Moving Pages to Have on Your Website
There are several important pages that should be included on a moving website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
-
Homepage: A clear and well-designed homepage that gives an overview of the moving business and its services.
-
About Your Moving Team: A page that provides information about the mover's team, the business and its history, along with the qualifications and certifications.
-
Moving Services Provided: A page that lists the moving services offered by the business, along with detailed information about each service.
-
Portfolio: A page that showcases the mover's past work, including before-and-after photos of completed projects.
-
Moving Testimonials: A page that features customer reviews and testimonials from past moving projects, which can help to build trust and credibility with potential customers.
-
Contact Us: A page that provides the contact information for the moving business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
-
FAQs: A page that answers common mover questions customers may have about the business and its services.
-
Blog: Blog: A page that provides helpful tips and advice on moving-related issues and can help the website to rank higher on search engines.
-
Emergency Moving Services: A page that provides information about emergency services that the mover offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest moving trends. Below are a few trends in the moving industry that your website should go over.
-
Increased Demand for Sustainable and Eco-Friendly Services: There is growing demand for movers who use sustainable practices, such as recycling materials and reducing carbon emissions during the moving process.
-
Emphasis on Virtual Services: With the ongoing COVID-19 pandemic, there is an increased emphasis on virtual services such as virtual surveys and consultations, which allow customers to plan their moves without in-person interactions.
-
Use of Technology for Improved Efficiency: Many moving companies are adopting technology such as smartphone apps, GPS tracking, and online portals to streamline their processes and provide customers with real-time updates.
-
Growth of the Gig Economy: The rise of the gig economy has led to an increase in the number of independent contractors working for moving companies, allowing for more flexibility in scheduling and a wider range of services offered.
-
Focus on Customized Services: Moving companies are increasingly offering customized services to meet the unique needs of individual customers, such as specialized services for senior citizens or those with high-value items. This trend reflects a growing emphasis on providing a personalized moving experience.
On-Page Moving SEO
On-page moving SEO plays a crucial role when it comes to creating a website for your moving company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your moving website is for a particular search term.
After disecting the top websites for movers, we correlated the top areas to focus on when it comes to on-page mover SEO:
-
Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page moving SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "moving services" you'll want to include this phrase in the areas mentioned above.
-
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
-
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
-
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
-
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
-
Keep it fresh: Regularly updating your moving website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
-
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best moving websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Moving Services, we offer moving services for those wanting moving services in areas that I offer moving services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Moving Websites
Ok, let's get into it! Below, we listed the top mover websites for this coming year!
.png)
