Terrific Lawn Care Websites: Key Strategies to Add (+Tips)

The lawn care industry is doing amazing and the time for great lawn care websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Lawn Care customers are searching every day for lawn mowing and maintenance, fertilization and weed control, landscape design and installation, hardscaping (walkways, patios, retaining walls, etc.), lawn pest and disease control, irrigation system installation and repair, or a number of other services you provide and they wanting to find lawn care websites that represent accordingly!

Having a great lawn care website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of lawn care businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your lawn care business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, lawn care expert websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right lawn care expert.

As a business owner, we understand that building a lawn care expert website is hard and you need inspiration. Fortunately, we work with hundreds of lawn care experts and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best lawn care websites out there!

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Lawn Care Websites Need Great UX Optimization

When it comes to lawn care websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A lawn care website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your lawn care website after searching for:

"hardscaping (walkways, patios, retaining walls, etc.)"
"landscape design and installation"
"lawn pest and disease control"
"lawn renovation and overseeding"
"sod installation"
"lawn mowing and maintenance"
"aeration and overseeding"
"lawn care [city]"
"lawn care expert [city]"
"lawn care experts [zip code]"
"fertilization and weed control [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your lawn care expert website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like landscape design and installation, lawn pest and disease control, lawn renovation and overseeding, irrigation system installation and repair or another related service. Next, the user views the top lawn care websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the lawn care website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Lawn Care Experts can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows lawn care visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for lawn care experts including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of lawn care searches like hardscaping (walkways, patios, retaining walls, etc.), irrigation system installation and repair, lawn renovation and overseeding, sod installation, landscape design and installation, tree and shrub care, etc., now being done on mobile devices, it's important for lawn care experts to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the lawn care expert, schedule lawn care appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive lawn care websites also help to establish the lawn care expert as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for lawn care experts are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your lawn care website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of lawn care related searches, like lawn renovation and overseeding, lawn pest and disease control, hardscaping (walkways, patios, retaining walls, etc.), landscape design and installation, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best lawn care websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a lawn care expert's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Lawn Care websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a lawn care estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of lawn care marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your lawn care website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Lawn Care Customer's Journey

Your lawn care expert's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Lawn Care Pages to Have on Your Website

There are several important pages that should be included on a lawn care website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the lawn care business and its services.
About Your Lawn Care Team: A page that provides information about the lawn care expert's team, the business and its history, along with the qualifications and certifications.
Lawn Care Services Provided: A page that lists the lawn care services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the lawn care expert's past work, including before-and-after photos of completed projects.
Lawn Care Testimonials: A page that features customer reviews and testimonials from past lawn care projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the lawn care business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common lawn care expert questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on lawn care-related issues and can help the website to rank higher on search engines.
Emergency Lawn Care Services: A page that provides information about emergency services that the lawn care expert offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest lawn care trends. Below are a few trends in the lawn care industry that your website should go over.

Sustainability and Environmental Awareness: With growing concerns about environmental sustainability, there is an increased focus on eco-friendly lawn care practices. This includes the use of organic fertilizers, reduced pesticide use, and increased water conservation.
Innovations in Lawn Care Technology: Advances in technology are changing the way lawn care services are performed. This includes the use of drones for aerial mapping and analysis, as well as the use of robots for tasks such as mowing and aeration.
Focus on Water Conservation: Drought conditions in many parts of the country have led to increased focus on water conservation in lawn care. This includes the use of drought-resistant grasses, efficient irrigation systems, and smart watering technology.
Personalization and Customization: As homeowners become more interested in personalizing their outdoor spaces, there is a growing trend towards customizing lawn care services to meet individual needs. This includes the use of specialized fertilizers, targeted pest control, and custom landscaping designs.
The Importance of a Healthy Lawn: With growing awareness of the health benefits of outdoor recreation, there is a growing focus on maintaining a healthy lawn for outdoor activities. This includes the use of specialized fertilizers, aeration, and soil improvement techniques to promote healthy growth and maximize the benefits of outdoor recreation.

On-Page Lawn Care SEO

On-page lawn care SEO plays a crucial role when it comes to creating a website for your lawn care company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your lawn care website is for a particular search term.

After disecting the top websites for lawn care experts, we correlated the top areas to focus on when it comes to on-page lawn care expert SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page lawn care SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "lawn care services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your lawn care website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best lawn care websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Lawn Care Services, we offer lawn care services for those wanting lawn care services in areas that I offer lawn care services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Lawn Care Websites

Ok, let's get into it! Below, we listed the top lawn care expert websites for this coming year!

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EZ Lawn and Landscape

EZ Lawn and Landscape's About Us page speaks volumes about the family-owned business, revealing a deep love for both their customers' well-being and the local community. Experience firsthand why this company is so beloved among residents!

Salisbury Landscaping

Salisbury Landscaping knows how to create a great impression with its comprehensive and easy-to-understand services page. Not only is it a helpful resource for customers, but being thorough can also help boost your Google ranking - so you don't just look good, you rank higher too!

Landscapes by Design

Landscapes by Design has pulled out all the stops when it comes to their impressive photo gallery! Whether you're looking for a specific project or just want to get inspired, there are plenty of stunning and crystal-clear images that showcase beautiful landscaping detail. It's incredibly easy to move through this delightful collection; go ahead and explore!

High Tech Landscapes Inc.

Make your outdoor space beautiful with High Tech Landscapes, Inc.! Experience quality craftsmanship and trustworthiness—reviews by satisfied customers plus a whopping ten licenses in New Jersey ensure years of excellence. Scroll down the home page to see what they can do for you!

TruGreen

TruGreen is a perfect example of how consistent, straightforward branding can create powerful recognition. With each page featuring the company's signature colors and bold yet simple designs, TruGreen stands out from other websites, even if it isn't necessarily the most creative on the web.

Landscape Services of Nashville

Viewers of Landscape Services of Nashville’s long video have the opportunity to gain a strong understanding, not just of what services are offered by the company but also of its past and present. This is an impactful way for businesses to communicate with potential customers in lieu of hundreds or thousands of words on their About Us page; engaging them directly through sight and sound creates that personal connection!

Hickman Lawn and Landscape LLC

Hickman Lawn and Landscape LLC makes snow removal simple with a prominent link at the top of every page, so you can quickly find all the information you need for winter services. And rest assured knowing that those seeking other services won't be bothered by it either!

Wetlawn Automatic Sprinkler Systems

Wetlawn Automatic Sprinkler Systems make it easier than ever for New Jersey homeowners to achieve a luscious lawn. With four convenient contact options plus an exclusive client portal, customers can quickly make service requests and book their first appointment in just three clicks—all backed by friendly customer support!

Dallas Landscape and Irrigation Inc.

Dallas Landscape and Irrigation Inc. offers comprehensive landscaping and irrigation solutions that will take your property from ordinary to extraordinary! From a large, eye-catching orange button on the front page for getting an estimate quickly and easily to spectacular visuals of previous work in their image gallery, these professionals know how to make sure you get what you need without any fuss.

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Time to Build Your Lawn Care Expert Website!

(Simple action steps to build a website for your lawn care business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your lawn care business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your lawn care experts business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamelawncarepros.com
coolnamelawncare.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your lawn care company? Check out the industry's leading article on how to start a lawn care company.

Design a Lawn Care Website

Choose a website builder or platform: There are many lawn care website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect lawn care website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own lawn care experts logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best lawn care websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for lawn care services.

Test and Launch: Before launching your lawn care website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your lawn care website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for lawn care experts, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Lawn Care Websites - The Final Takeaway

The best lawn care websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your lawn care business that works tirelessly on your behalf.