When it comes to kitchen remodeling websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A kitchen remodeling website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your kitchen remodeling website after searching for:
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your kitchen remodeler website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like appliances, budgeting, timeframe, lighting or another related service. Next, the user views the top kitchen remodeling websites on page 1 and clicks over to the site that most appealed to them.
Kitchen Remodelers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows kitchen remodeling visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of kitchen remodeling searches like storage solutions, lighting, timeframe, experience and expertise, appliances, flooring, etc., now being done on mobile devices, it's important for kitchen remodelers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the kitchen remodeler, schedule kitchen remodeling appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your kitchen remodeling website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of kitchen remodeling related searches, like timeframe, budgeting, storage solutions, appliances, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best kitchen remodeling websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a kitchen remodeler's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Kitchen Remodeling websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your kitchen remodeling website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Kitchen Remodeling Customer's Journey
Your kitchen remodeler's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Kitchen Remodeling Pages to Have on Your Website
There are several important pages that should be included on a kitchen remodeling website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the kitchen remodeling business and its services.
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About Your Kitchen Remodeling Team: A page that provides information about the kitchen remodeler's team, the business and its history, along with the qualifications and certifications.
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Kitchen Remodeling Services Provided: A page that lists the kitchen remodeling services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the kitchen remodeler's past work, including before-and-after photos of completed projects.
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Kitchen Remodeling Testimonials: A page that features customer reviews and testimonials from past kitchen remodeling projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the kitchen remodeling business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common kitchen remodeler questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on kitchen remodeling-related issues and can help the website to rank higher on search engines.
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Emergency Kitchen Remodeling Services: A page that provides information about emergency services that the kitchen remodeler offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest kitchen remodeling trends. Below are a few trends in the kitchen remodeling industry that your website should go over.
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Smart kitchens: With the rise of smart home technology, many homeowners are integrating smart features into their kitchens. This includes appliances with Wi-Fi connectivity and voice-activated controls, as well as automated lighting and heating systems.
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Dark-colored cabinets: While white cabinets have been popular for many years, darker shades are now trending. Dark-colored cabinets, such as navy blue or deep green, can add depth and drama to a kitchen while still feeling sophisticated and timeless.
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Mixed metal finishes: Rather than sticking to a single metal finish for all hardware and fixtures, many homeowners are mixing and matching different finishes. For example, they may choose brass for the faucets, matte black for the cabinet pulls, and stainless steel for the appliances.
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Open shelving: Open shelving is a popular trend in kitchen design, as it allows homeowners to display their favorite dishes, glassware, and decor. This can add a personal touch to the kitchen and create a more open and airy feel.
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Sustainable and eco-friendly materials: More homeowners are seeking out sustainable and eco-friendly materials for their kitchen remodels, such as bamboo or reclaimed wood for the flooring or countertops, and energy-efficient appliances to reduce their carbon footprint. This trend reflects a growing awareness of environmental issues and a desire to make more responsible choices in the home.
On-Page Kitchen Remodeling SEO
On-page kitchen remodeling SEO plays a crucial role when it comes to creating a website for your kitchen remodeling company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your kitchen remodeling website is for a particular search term.
After disecting the top websites for kitchen remodelers, we correlated the top areas to focus on when it comes to on-page kitchen remodeler SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page kitchen remodeling SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "kitchen remodeling services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your kitchen remodeling website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best kitchen remodeling websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Kitchen Remodeling Services, we offer kitchen remodeling services for those wanting kitchen remodeling services in areas that I offer kitchen remodeling services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Kitchen Remodeling Websites
Ok, let's get into it! Below, we listed the top kitchen remodeler websites for this coming year!
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