When it comes to interior designing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A interior designing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your interior designing website after searching for:
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your interior designer website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like budget management, flooring selection, window treatments, textile and material selection or another related service. Next, the user views the top interior designing websites on page 1 and clicks over to the site that most appealed to them.
Interior Designers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows interior designing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of interior designing searches like styling and accessories, textile and material selection, window treatments, renovation and remodeling, budget management, lighting design, etc., now being done on mobile devices, it's important for interior designers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the interior designer, schedule interior designing appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your interior designing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of interior designing related searches, like window treatments, flooring selection, styling and accessories, budget management, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best interior designing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a interior designer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Interior Designing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your interior designing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Interior Designing Customer's Journey
Your interior designer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Interior Designing Pages to Have on Your Website
There are several important pages that should be included on a interior designing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the interior designing business and its services.
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About Your Interior Designing Team: A page that provides information about the interior designer's team, the business and its history, along with the qualifications and certifications.
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Interior Designing Services Provided: A page that lists the interior designing services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the interior designer's past work, including before-and-after photos of completed projects.
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Interior Designing Testimonials: A page that features customer reviews and testimonials from past interior designing projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the interior designing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common interior designer questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on interior designing-related issues and can help the website to rank higher on search engines.
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Emergency Interior Designing Services: A page that provides information about emergency services that the interior designer offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest interior designing trends. Below are a few trends in the interior designing industry that your website should go over.
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Biophilic Design: Biophilic design is the concept of bringing natural elements into interior spaces to improve people's well-being and connection to the natural world. It includes the use of natural materials, such as wood and stone, and incorporating plants and water features into the design.
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Sustainable Design: Sustainable design is becoming increasingly popular as people become more conscious of the environmental impact of their choices. Designers are opting for eco-friendly materials, repurposing existing furniture and décor, and focusing on energy-efficient lighting and heating.
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Bold Color Palettes: While neutrals have been popular in recent years, bold and bright color palettes are now trending. Interior designers are using vivid and saturated colors to create dynamic and playful interiors.
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Mix-and-Match Furniture: Mixing and matching furniture styles and eras is a current trend in interior design. By incorporating various design elements from different periods, designers can create eclectic and personalized spaces.
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Curved Furniture: Curved furniture is a growing trend in the industry. It can add softness and movement to a space, creating a more organic and flowing atmosphere. Curved furniture can come in the form of sofas, chairs, tables, and even built-in features like archways and alcoves.
On-Page Interior Designing SEO
On-page interior designing SEO plays a crucial role when it comes to creating a website for your interior designing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your interior designing website is for a particular search term.
After disecting the top websites for interior designers, we correlated the top areas to focus on when it comes to on-page interior designer SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page interior designing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "interior designing services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your interior designing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best interior designing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Interior Designing Services, we offer interior designing services for those wanting interior designing services in areas that I offer interior designing services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Interior Designing Websites
Ok, let's get into it! Below, we listed the top interior designer websites for this coming year!