When it comes to flooring websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A flooring website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your flooring website after searching for:
"engineered floor installation"
"bamboo floor installation"
"concrete floor installation"
"radiant floor heating installation"
"repair and replacement of existing floors"
"hardwood floor installation"
"carpet installation"
"flooring [city]"
"floor installer [city]"
"floor installers [zip code]"
"laminate floor installation [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your floor installer website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like bamboo floor installation, concrete floor installation, radiant floor heating installation, vinyl flooring installation or another related service. Next, the user views the top flooring websites on page 1 and clicks over to the site that most appealed to them.
Floor Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows flooring visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of flooring searches like engineered floor installation, vinyl flooring installation, radiant floor heating installation, repair and replacement of existing floors, bamboo floor installation, tile installation, etc., now being done on mobile devices, it's important for floor installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the floor installer, schedule flooring appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your flooring website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of flooring related searches, like radiant floor heating installation, concrete floor installation, engineered floor installation, bamboo floor installation, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best flooring websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a floor installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Flooring websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your flooring website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Flooring Customer's Journey
Your floor installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Flooring Pages to Have on Your Website
There are several important pages that should be included on a flooring website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the flooring business and its services.
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About Your Flooring Team: A page that provides information about the floor installer's team, the business and its history, along with the qualifications and certifications.
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Flooring Services Provided: A page that lists the flooring services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the floor installer's past work, including before-and-after photos of completed projects.
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Flooring Testimonials: A page that features customer reviews and testimonials from past flooring projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the flooring business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common floor installer questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on flooring-related issues and can help the website to rank higher on search engines.
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Emergency Flooring Services: A page that provides information about emergency services that the floor installer offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest flooring trends. Below are a few trends in the flooring industry that your website should go over.
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Eco-friendly flooring options: There is a growing demand for environmentally-friendly flooring options, such as bamboo, cork, and recycled materials, as consumers are becoming more environmentally conscious.
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Waterproof and moisture-resistant flooring: Waterproof and moisture-resistant flooring is becoming more popular, especially for bathrooms, kitchens, and other high-moisture areas, as it helps to prevent damage from water and moisture.
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Textured and patterned flooring: Textured and patterned flooring is becoming increasingly popular, as it adds visual interest and depth to a space.
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Large format floor tiles: Large format floor tiles, such as large-scale ceramic and porcelain tiles, are becoming more popular for their clean, modern look and ability to make a space look larger.
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Luxury vinyl tile (LVT): Luxury vinyl tile (LVT) is growing in popularity due to its durability, versatility, and ability to mimic the look of natural materials like wood and stone, but at a lower cost.
On-Page Flooring SEO
On-page flooring SEO plays a crucial role when it comes to creating a website for your flooring company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your flooring website is for a particular search term.
After disecting the top websites for floor installers, we correlated the top areas to focus on when it comes to on-page floor installer SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page flooring SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "flooring services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your flooring website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best flooring websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Flooring Services, we offer flooring services for those wanting flooring services in areas that I offer flooring services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Flooring Websites
Ok, let's get into it! Below, we listed the top floor installer websites for this coming year!
