Top Fencing Websites: Critical Features to Have (+Examples)

The fencing industry is doing amazing and the time for great fencing websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Fencing customers are searching every day for cost and affordability: people want to find a fence installer that fits within their budget and offers competitive pricing., experience and reputation: customers want to choose a fence installer with a solid reputation for quality and customer satisfaction., flexibility: customers may have specific needs or preferences, and want a fence installer that is flexible and can accommodate their requests, expertise in specific types of fencing: people may want a fence installer that specializes in a particular type of fencing, such as wood, vinyl, or aluminum, and has the necessary skills to install it correctly, use of quality materials: customers want to ensure that the fence installer they choose uses high-quality materials, such as sturdy posts and durable hardware, to produce a durable and long-lasting fence, knowledge of local regulations: people want a fence installer that is knowledgeable about local regulations, such as zoning and building codes, and that can help them obtain any necessary permits., or a number of other services you provide and they wanting to find fencing websites that represent accordingly!

Having a great fencing website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of fencing businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your fencing business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, fence installer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right fence installer.

As a business owner, we understand that building a fence installer website is hard and you need inspiration. Fortunately, we work with hundreds of fence installers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best fencing websites out there!

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Fencing Websites Need Great UX Optimization

When it comes to fencing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A fencing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your fencing website after searching for:

"expertise in specific types of fencing: people may want a fence installer that specializes in a particular type of fencing, such as wood, vinyl, or aluminum, and has the necessary skills to install it correctly"
"flexibility: customers may have specific needs or preferences, and want a fence installer that is flexible and can accommodate their requests"
"use of quality materials: customers want to ensure that the fence installer they choose uses high-quality materials, such as sturdy posts and durable hardware, to produce a durable and long-lasting fence"
"cleanliness and professionalism: people want to work with a fence installer that is professional and respectful, and that will keep their space clean and tidy during the installation process"
"communication and customer service: customers want a fence installer that is responsive and helpful, providing clear communication and addressing any concerns they may have throughout the project"
"cost and affordability: people want to find a fence installer that fits within their budget and offers competitive pricing."
"quality of work: people want to ensure that the fence installer they choose will produce high-quality, professional results."
"fencing [city]"
"fence installer [city]"
"fence installers [zip code]"
"experience and reputation: customers want to choose a fence installer with a solid reputation for quality and customer satisfaction. [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your fence installer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like flexibility: customers may have specific needs or preferences, and want a fence installer that is flexible and can accommodate their requests, use of quality materials: customers want to ensure that the fence installer they choose uses high-quality materials, such as sturdy posts and durable hardware, to produce a durable and long-lasting fence, cleanliness and professionalism: people want to work with a fence installer that is professional and respectful, and that will keep their space clean and tidy during the installation process, knowledge of local regulations: people want a fence installer that is knowledgeable about local regulations, such as zoning and building codes, and that can help them obtain any necessary permits. or another related service. Next, the user views the top fencing websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the fencing website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Fence Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows fencing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for fence installers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of fencing searches like expertise in specific types of fencing: people may want a fence installer that specializes in a particular type of fencing, such as wood, vinyl, or aluminum, and has the necessary skills to install it correctly, knowledge of local regulations: people want a fence installer that is knowledgeable about local regulations, such as zoning and building codes, and that can help them obtain any necessary permits., cleanliness and professionalism: people want to work with a fence installer that is professional and respectful, and that will keep their space clean and tidy during the installation process, communication and customer service: customers want a fence installer that is responsive and helpful, providing clear communication and addressing any concerns they may have throughout the project, flexibility: customers may have specific needs or preferences, and want a fence installer that is flexible and can accommodate their requests, availability: customers want to know that the fence installer they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service., etc., now being done on mobile devices, it's important for fence installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the fence installer, schedule fencing appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive fencing websites also help to establish the fence installer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for fence installers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your fencing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of fencing related searches, like cleanliness and professionalism: people want to work with a fence installer that is professional and respectful, and that will keep their space clean and tidy during the installation process, use of quality materials: customers want to ensure that the fence installer they choose uses high-quality materials, such as sturdy posts and durable hardware, to produce a durable and long-lasting fence, expertise in specific types of fencing: people may want a fence installer that specializes in a particular type of fencing, such as wood, vinyl, or aluminum, and has the necessary skills to install it correctly, flexibility: customers may have specific needs or preferences, and want a fence installer that is flexible and can accommodate their requests, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best fencing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a fence installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Fencing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a fencing estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of fencing marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your fencing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Fencing Customer's Journey

Your fence installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Fencing Pages to Have on Your Website

There are several important pages that should be included on a fencing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the fencing business and its services.
About Your Fencing Team: A page that provides information about the fence installer's team, the business and its history, along with the qualifications and certifications.
Fencing Services Provided: A page that lists the fencing services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the fence installer's past work, including before-and-after photos of completed projects.
Fencing Testimonials: A page that features customer reviews and testimonials from past fencing projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the fencing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common fence installer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on fencing-related issues and can help the website to rank higher on search engines.
Emergency Fencing Services: A page that provides information about emergency services that the fence installer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest fencing trends. Below are a few trends in the fencing industry that your website should go over.

Increased Demand for Sustainable and Eco-Friendly Products: There is growing demand for fence installers who use sustainable and eco-friendly fencing materials, such as those made from recycled materials or that are biodegradable.
Emphasis on Aesthetics and Design Trends: Fence installers are increasingly focusing on current design trends, offering customers guidance on the latest styles and helping to enhance the look of their outdoor spaces.
Adoption of Technology for Improved Efficiency: Many fence installers are adopting technology such as smartphone apps and online portals to streamline their processes and improve accuracy.
Expansion of Specialty Services: The fencing industry is expanding to include a wider range of specialty services, such as custom gate installation and automated gate systems, to meet the changing needs of customers.
Focus on Customer Experience: Fence installers are increasingly focused on delivering a positive customer experience, from the initial consultation to the final walk-through, by providing clear communication, timely service, and attention to detail.

On-Page Fencing SEO

On-page fencing SEO plays a crucial role when it comes to creating a website for your fencing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your fencing website is for a particular search term.

After disecting the top websites for fence installers, we correlated the top areas to focus on when it comes to on-page fence installer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page fencing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "fencing services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your fencing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best fencing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Fencing Services, we offer fencing services for those wanting fencing services in areas that I offer fencing services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Fencing Websites

Ok, let's get into it! Below, we listed the top fence installer websites for this coming year!

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Griffin Fence

With over 40 years in the business and 25,000 customers served, Griffin Fence is leading the way when it comes to fencing solutions. This top company's stunning portfolio is enough proof that they can be counted on for quality craftsmanship at competitive prices—an unbeatable combination!

Viking Fence

Viking Fence creates a captivating welcome for anyone who visits their website. An interactive slideshow reveals the vast range of services they offer, from permanent and temporary fence-building to selling quality materials—all with an easy button click away that leads you straight to your free quote! Get lost in beautiful pictures showing off Viking Fence's commitment to craftsmanship, which allows them to be one step ahead of their competition.

JPL Construction

JPL Construction invites visitors to get a feel for the company by showcasing an image of its owner and his family, instantly connecting with viewers. The website's minimalistic style uses plenty of white space and eye-catching dark teal accents that draw attention to important areas like their free quote button at the top of the page.

Fence Masters

Fence Masters provides a dazzling slideshow and offers an alluring "Financing Available" button right on the homepage, perfectly suited to capture curious homeowners who may be hesitant to commit. So it's never been easier (or more affordable!) for customers to give their property that extra sense of security with beautiful new fencing!

Texas Fence

Texas Fence makes it easy to connect with the company by offering an instant chat experience on its homepage, so there's no need for a phone call. In addition to this convenient feature, Texas Fence is proud of their involvement in numerous charities and being recognized nationally as "Best of the Best."

Missouri City Fence Company

Missouri City Fence Company invites viewers to take a step back and admire how the iconic white picket fence can transform any house. With their quick content blocks that clearly lay out everything, you don't have to wait long for details! To get an even better understanding of what this company is about, be sure to check out their 30-second video; it's full of all kinds of insights into why they're top-notch at fencing installation.

Royal Fence

Royal Fence is the go-to for all of your fencing needs, from residential to industrial projects. Check out our comprehensive selection of materials and browse through a gallery showcasing some amazing jobs we've done! Our clear call-to-action at the top makes it easy to get in touch with us; let's start making plans today!

Tim's Fences

Tim's Fences is part of the Houston community, proudly boasting a Texas silhouette in its logo. Its homepage welcomes customers with well-crafted and eye-catching fences showcased through an attractive slideshow. Information on the site has been carefully organized into neat blocks for effortless browsing.

Western Fence

Western Fence invites all visitors to explore a world of fencing with an inclusive mission statement that stands boldly against the dynamic video backdrop. Accessibility options are only one click away; just hit the floating icon in the corner and discover Google Translate links at your fingertips. With such easy access, it's no surprise that Western Fence is known as one of today's most accessible websites for exploring this thrilling sport!

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Time to Build Your Fence Installer Website!

(Simple action steps to build a website for your fencing business)

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Register Your Domain Name

Before you can start building the perfect website for your fencing business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your fence installers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamefencingpros.com
coolnamefencing.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your fencing company? Check out the industry's leading article on how to start a fencing company.

Design a Fencing Website

Choose a website builder or platform: There are many fencing website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect fencing website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own fence installers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best fencing websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for fencing services.

Test and Launch: Before launching your fencing website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your fencing website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for fence installers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Fencing Websites - The Final Takeaway

The best fencing websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your fencing business that works tirelessly on your behalf.