When it comes to excavation websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A excavation website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your excavation website after searching for:
"excavator digging depth and reach capabilities for digging trenches, foundations, and more"
"excavator transport and logistics for large or difficult-to-reach job sites"
"excavator operator training and certification programs"
"excavator comparison and reviews to find the best model for the job"
"excavator rental companies and service providers near the job site"
"excavator rental prices and cost estimates"
"excavator attachments for different digging and demolition tasks"
"excavation [city]"
"excavator [city]"
"excavators [zip code]"
"excavator sizes and specifications for specific job requirements [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your excavator website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like excavator transport and logistics for large or difficult-to-reach job sites, excavator operator training and certification programs, excavator comparison and reviews to find the best model for the job, excavator operating techniques and safety guidelines or another related service. Next, the user views the top excavation websites on page 1 and clicks over to the site that most appealed to them.
Excavators can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows excavation visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of excavation searches like excavator digging depth and reach capabilities for digging trenches, foundations, and more, excavator operating techniques and safety guidelines, excavator comparison and reviews to find the best model for the job, excavator rental companies and service providers near the job site, excavator transport and logistics for large or difficult-to-reach job sites, excavator maintenance and repair services, etc., now being done on mobile devices, it's important for excavators to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the excavator, schedule excavation appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your excavation website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of excavation related searches, like excavator comparison and reviews to find the best model for the job, excavator operator training and certification programs, excavator digging depth and reach capabilities for digging trenches, foundations, and more, excavator transport and logistics for large or difficult-to-reach job sites, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best excavation websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a excavator's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Excavation websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your excavation website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Excavation Customer's Journey
Your excavator's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Excavation Pages to Have on Your Website
There are several important pages that should be included on a excavation website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the excavation business and its services.
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About Your Excavation Team: A page that provides information about the excavator's team, the business and its history, along with the qualifications and certifications.
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Excavation Services Provided: A page that lists the excavation services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the excavator's past work, including before-and-after photos of completed projects.
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Excavation Testimonials: A page that features customer reviews and testimonials from past excavation projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the excavation business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common excavator questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on excavation-related issues and can help the website to rank higher on search engines.
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Emergency Excavation Services: A page that provides information about emergency services that the excavator offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest excavation trends. Below are a few trends in the excavation industry that your website should go over.
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Increased use of technology: Excavation companies are embracing new technologies such as GPS, drone surveying, and 3D modeling software to improve efficiency, accuracy, and safety on the job site.
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Focus on sustainability: The excavation industry is taking steps to reduce its impact on the environment through the use of electric and hybrid equipment, as well as implementing practices to minimize waste and conserve resources.
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Prefabrication and modular construction: Prefabrication is becoming increasingly popular in the excavation industry as it allows for quicker and more efficient construction. This can include prefabricated underground utility systems and modular building components.
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Demands for higher productivity: With the growing need for infrastructure and housing, the excavation industry is facing demands for higher productivity to meet the demands. Excavation companies are investing in equipment and training programs to improve the speed and efficiency of their operations.
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Safety advancements: The excavation industry has a history of being one of the most dangerous industries, but this is changing with new safety advancements such as automated equipment, protective gear, and better training programs. Companies are investing in these advancements to create safer work environments for their employees and reduce the risk of accidents on the job site.
On-Page Excavation SEO
On-page excavation SEO plays a crucial role when it comes to creating a website for your excavation company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your excavation website is for a particular search term.
After disecting the top websites for excavators, we correlated the top areas to focus on when it comes to on-page excavator SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page excavation SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "excavation services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your excavation website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best excavation websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Excavation Services, we offer excavation services for those wanting excavation services in areas that I offer excavation services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Excavation Websites
Ok, let's get into it! Below, we listed the top excavator websites for this coming year!
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