Great Epoxy Websites: Essential Strategies to Integrate (+Tips)

The epoxy industry is doing amazing and the time for great epoxy websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Epoxy customers are searching every day for Finding reputable epoxy specialists near me, Understanding the cost of epoxy flooring installation, Durability and longevity of epoxy flooring, Preparation needed before epoxy application, Safety measures for epoxy flooring installation, How to maintain and clean epoxy floors, or a number of other services you provide and they wanting to find epoxy websites that represent accordingly!

Having a great epoxy website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of epoxy businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your epoxy business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, epoxy specialist websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right epoxy specialist.

As a business owner, we understand that building a epoxy specialist website is hard and you need inspiration. Fortunately, we work with hundreds of epoxy specialists and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best epoxy websites out there!

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Epoxy Websites Need Great UX Optimization

When it comes to epoxy websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A epoxy website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your epoxy website after searching for:

"Preparation needed before epoxy application"
"Durability and longevity of epoxy flooring"
"Safety measures for epoxy flooring installation"
"How long does epoxy flooring take to cure?"
"Repairing and refinishing existing epoxy floors"
"Finding reputable epoxy specialists near me"
"Best type of epoxy for garage/residential/commercial use"
"epoxy [city]"
"epoxy specialist [city]"
"epoxy specialists [zip code]"
"Understanding the cost of epoxy flooring installation [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your epoxy specialist website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like Durability and longevity of epoxy flooring, Safety measures for epoxy flooring installation, How long does epoxy flooring take to cure?, How to maintain and clean epoxy floors or another related service. Next, the user views the top epoxy websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the epoxy website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Epoxy Specialists can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows epoxy visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for epoxy specialists including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of epoxy searches like Preparation needed before epoxy application, How to maintain and clean epoxy floors, How long does epoxy flooring take to cure?, Repairing and refinishing existing epoxy floors, Durability and longevity of epoxy flooring, Differences between epoxy and polyurethane floor coatings, etc., now being done on mobile devices, it's important for epoxy specialists to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the epoxy specialist, schedule epoxy appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive epoxy websites also help to establish the epoxy specialist as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for epoxy specialists are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your epoxy website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of epoxy related searches, like How long does epoxy flooring take to cure?, Safety measures for epoxy flooring installation, Preparation needed before epoxy application, Durability and longevity of epoxy flooring, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best epoxy websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a epoxy specialist's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Epoxy websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a epoxy estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of epoxy marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your epoxy website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Epoxy Customer's Journey

Your epoxy specialist's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Epoxy Pages to Have on Your Website

There are several important pages that should be included on a epoxy website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the epoxy business and its services.
About Your Epoxy Team: A page that provides information about the epoxy specialist's team, the business and its history, along with the qualifications and certifications.
Epoxy Services Provided: A page that lists the epoxy services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the epoxy specialist's past work, including before-and-after photos of completed projects.
Epoxy Testimonials: A page that features customer reviews and testimonials from past epoxy projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the epoxy business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common epoxy specialist questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on epoxy-related issues and can help the website to rank higher on search engines.
Emergency Epoxy Services: A page that provides information about emergency services that the epoxy specialist offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest epoxy trends. Below are a few trends in the epoxy industry that your website should go over.

Eco-friendly Epoxy Systems: With increased focus on sustainability and environmental consciousness, there has been a rise in demand for green and eco-friendly epoxy systems. Manufacturers have been researching and developing bio-based epoxies to reduce the carbon footprint.
Decorative Epoxy Floors: The use of epoxy resins in decorative flooring has gained immense popularity. Metallic and 3D designs have been particularly trendy, providing a unique and attractive finish that's also durable.
Epoxy in Electronics: The electronics industry has been increasingly using epoxy resins as encapsulants and adhesives. With the rise of miniaturization in electronics, epoxies that can offer protection and mechanical strength without compromising on size are in demand.
High-Performance Epoxies: With advancements in technology and the needs of various industries evolving, there has been a growing demand for epoxies that can withstand extreme conditions such as high temperatures, chemicals, or pressures. These specialized epoxies are used in various sectors, including aerospace and automotive.
Water-based Epoxy Systems: As a response to the tightening regulations regarding Volatile Organic Compounds (VOCs) emissions, manufacturers are leaning towards the development and promotion of water-based epoxy systems. These systems have lower VOC emissions and are generally considered safer and more environmentally friendly.

On-Page Epoxy SEO

On-page epoxy SEO plays a crucial role when it comes to creating a website for your epoxy company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your epoxy website is for a particular search term.

After disecting the top websites for epoxy specialists, we correlated the top areas to focus on when it comes to on-page epoxy specialist SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page epoxy SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "epoxy services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your epoxy website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best epoxy websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Epoxy Services, we offer epoxy services for those wanting epoxy services in areas that I offer epoxy services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Epoxy Websites

Ok, let's get into it! Below, we listed the top epoxy specialist websites for this coming year!

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Best Finish Epoxy

Are you trying to find the ideal floor system for your industrial, commercial, residential, or agricultural property? Are you looking for a dependable, knowledgeable, and skilled installer? We might have the ideal solution for you: greatest Finish Epoxy, which offers the greatest flooring solutions, services, and products.

Stress Free Coatings

Stress Free Coatings excels in its design, featuring a user-friendly interface that ensures visitors can navigate effortlessly through the site. The layout is optimized for high conversion, with clear call-to-action buttons and intuitive design elements guiding users smoothly towards making informed decisions. Additionally, the inclusion of a well-organized locations page makes it incredibly easy for customers to find and access service information specific to their local area, enhancing the overall user experience.

Entropy Resin

Focused on producing sustainable, bio-based epoxies. Their mission is to provide safe, high-quality, cost-effective products and comprehensive technical information supported by continual research and development.

System Three

Chemical engineer and sailor W. Kern Hendricks founded System Three in 1979, and it has since become a leader in consumer epoxy technology.Today, their elite team will guide you in choosing the best product for your needs and support you all the way to a successful conclusion.

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West System

Epoxy two-part systems from WEST SYSTEM (resin and hardener) are designed for durable repairs to high-performance composites. WEST SYSTEM has always been about enabling the user to customize the epoxy to their precise demands without sacrificing performance.

Epoxy Counter DIY

Provides tips and tutorials for those looking to use epoxy for countertop projects.

Epoxy Resin Store

This website sells a range of epoxy products for various applications.

EpoxyTech

Nothing compares to the quality and ease of easy-to-apply epoxy. You can easily and safely coat your floors with a stunning finish using its all-in-one treatment. It is simple to use and offers great quality with no unpleasant scents to deal with. It offers a superior solution to any water-based concrete floor coating method and is quite simple.

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Smooth-On

This website offers a range of casting, molding, and epoxy products.

Know of a great epoxy website?

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Time to Build Your Epoxy Specialist Website!

(Simple action steps to build a website for your epoxy business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your epoxy business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your epoxy specialists business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameepoxypros.com
coolnameepoxy.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your epoxy company? Check out the industry's leading article on how to start a epoxy company.

Design a Epoxy Website

Choose a website builder or platform: There are many epoxy website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect epoxy website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own epoxy specialists logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best epoxy websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for epoxy services.

Test and Launch: Before launching your epoxy website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your epoxy website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for epoxy specialists, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Epoxy Websites - The Final Takeaway

The best epoxy websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your epoxy business that works tirelessly on your behalf.