Top Commercial Cleaning Websites: Critical Features to Have (+Examples)

The commercial cleaning industry is doing amazing and the time for great commercial cleaning websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Commercial Cleaning customers are searching every day for deep cleaning: deep cleaning is a common reason people search for a commercial cleaner, as it involves a thorough cleaning of a commercial space to remove dirt, grime, and other contaminants., post-construction cleaning: post-construction cleaning is often required after the completion of a construction project, and involves removing debris, dust, and other materials left over from the construction process, pressure washing: pressure washing is often used in commercial cleaning to remove dirt, grime, and other contaminants from exterior surfaces such as sidewalks, walls, and parking lots, restroom cleaning and sanitization: restroom cleaning and sanitization is an important aspect of commercial cleaning, as it helps to maintain the health and safety of employees and customers, disinfection and sanitization: disinfection and sanitization is increasingly important in commercial cleaning, as it helps to prevent the spread of germs and viruses, especially during the COVID-19 pandemic, window cleaning: window cleaning is an important aspect of commercial cleaning, as it helps to improve the appearance and natural light in a commercial space, or a number of other services you provide and they wanting to find commercial cleaning websites that represent accordingly!

Having a great commercial cleaning website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of commercial cleaning businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your commercial cleaning business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, commercial cleaner websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right commercial cleaner.

As a business owner, we understand that building a commercial cleaner website is hard and you need inspiration. Fortunately, we work with hundreds of commercial cleaner and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best commercial cleaning websites out there!

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Commercial Cleaning Websites Need Great UX Optimization

When it comes to commercial cleaning websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A commercial cleaning website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your commercial cleaning website after searching for:

"restroom cleaning and sanitization: restroom cleaning and sanitization is an important aspect of commercial cleaning, as it helps to maintain the health and safety of employees and customers"
"pressure washing: pressure washing is often used in commercial cleaning to remove dirt, grime, and other contaminants from exterior surfaces such as sidewalks, walls, and parking lots"
"disinfection and sanitization: disinfection and sanitization is increasingly important in commercial cleaning, as it helps to prevent the spread of germs and viruses, especially during the COVID-19 pandemic"
"day porter services: day porter services involve regular maintenance and cleaning of a commercial space during business hours, helping to maintain the appearance and functionality of the spac"
"night cleaning services: night cleaning services involve cleaning and maintaining a commercial space after business hours, when the space is less busy and less disruptive to business operations"
"deep cleaning: deep cleaning is a common reason people search for a commercial cleaner, as it involves a thorough cleaning of a commercial space to remove dirt, grime, and other contaminants."
"carpet cleaning: carpet cleaning is an important aspect of commercial cleaning, as it helps to extend the life of carpeting and improve air quality in the space"
"commercial cleaning [city]"
"commercial cleaner [city]"
"commercial cleaner [zip code]"
"post-construction cleaning: post-construction cleaning is often required after the completion of a construction project, and involves removing debris, dust, and other materials left over from the construction process [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your commercial cleaner website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like pressure washing: pressure washing is often used in commercial cleaning to remove dirt, grime, and other contaminants from exterior surfaces such as sidewalks, walls, and parking lots, disinfection and sanitization: disinfection and sanitization is increasingly important in commercial cleaning, as it helps to prevent the spread of germs and viruses, especially during the COVID-19 pandemic, day porter services: day porter services involve regular maintenance and cleaning of a commercial space during business hours, helping to maintain the appearance and functionality of the spac, window cleaning: window cleaning is an important aspect of commercial cleaning, as it helps to improve the appearance and natural light in a commercial space or another related service. Next, the user views the top commercial cleaning websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the commercial cleaning website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Commercial Cleaners can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows commercial cleaning visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for commercial cleaner including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of commercial cleaning searches like restroom cleaning and sanitization: restroom cleaning and sanitization is an important aspect of commercial cleaning, as it helps to maintain the health and safety of employees and customers, window cleaning: window cleaning is an important aspect of commercial cleaning, as it helps to improve the appearance and natural light in a commercial space, day porter services: day porter services involve regular maintenance and cleaning of a commercial space during business hours, helping to maintain the appearance and functionality of the spac, night cleaning services: night cleaning services involve cleaning and maintaining a commercial space after business hours, when the space is less busy and less disruptive to business operations, pressure washing: pressure washing is often used in commercial cleaning to remove dirt, grime, and other contaminants from exterior surfaces such as sidewalks, walls, and parking lots, floor cleaning and maintenance: floor cleaning and maintenance is a crucial aspect of commercial cleaning, as it helps to maintain the appearance and safety of a commercial space, etc., now being done on mobile devices, it's important for commercial cleaner to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the commercial cleaner, schedule commercial cleaning appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive commercial cleaning websites also help to establish the commercial cleaner as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for commercial cleaner are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your commercial cleaning website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of commercial cleaning related searches, like day porter services: day porter services involve regular maintenance and cleaning of a commercial space during business hours, helping to maintain the appearance and functionality of the spac, disinfection and sanitization: disinfection and sanitization is increasingly important in commercial cleaning, as it helps to prevent the spread of germs and viruses, especially during the COVID-19 pandemic, restroom cleaning and sanitization: restroom cleaning and sanitization is an important aspect of commercial cleaning, as it helps to maintain the health and safety of employees and customers, pressure washing: pressure washing is often used in commercial cleaning to remove dirt, grime, and other contaminants from exterior surfaces such as sidewalks, walls, and parking lots, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best commercial cleaning websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a commercial cleaner's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Commercial Cleaning websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a commercial cleaning estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of commercial cleaning marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your commercial cleaning website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Commercial Cleaning Customer's Journey

Your commercial cleaner's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Commercial Cleaning Pages to Have on Your Website

There are several important pages that should be included on a commercial cleaning website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the commercial cleaning business and its services.
About Your Commercial Cleaning Team: A page that provides information about the commercial cleaner's team, the business and its history, along with the qualifications and certifications.
Commercial Cleaning Services Provided: A page that lists the commercial cleaning services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the commercial cleaner's past work, including before-and-after photos of completed projects.
Commercial Cleaning Testimonials: A page that features customer reviews and testimonials from past commercial cleaning projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the commercial cleaning business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common commercial cleaner questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on commercial cleaning-related issues and can help the website to rank higher on search engines.
Emergency Commercial Cleaning Services: A page that provides information about emergency services that the commercial cleaner offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest commercial cleaning trends. Below are a few trends in the commercial cleaning industry that your website should go over.

Increased focus on sustainability and eco-friendliness: The commercial cleaning industry is placing an increasing emphasis on sustainability and eco-friendliness, with a focus on using environmentally-friendly cleaning products, reducing waste, and reducing energy consumption.
Disinfection and sanitization: Disinfection and sanitization are becoming increasingly important in the commercial cleaning industry, especially in light of the COVID-19 pandemic. Commercial cleaners are using specialized products and techniques to kill germs and viruses and prevent the spread of illness.
The use of technology: Technology is playing an increasingly important role in the commercial cleaning industry, with cleaners using digital tools and platforms to streamline operations, improve communication, and enhance customer service.
Green cleaning certifications: Green cleaning certifications, such as the Green Seal and the Leadership in Energy and Environmental Design (LEED) certification, are becoming increasingly important in the commercial cleaning industry, as they demonstrate a commitment to sustainability and eco-friendliness.
The rise of contract-free services: The commercial cleaning industry is experiencing a shift towards contract-free services, with many businesses opting for on-demand cleaning services rather than long-term contracts. This allows businesses to be more flexible and responsive to their changing needs and provides more options for budgeting and cost control.

On-Page Commercial Cleaning SEO

On-page commercial cleaning SEO plays a crucial role when it comes to creating a website for your commercial cleaning company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your commercial cleaning website is for a particular search term.

After disecting the top websites for commercial cleaner, we correlated the top areas to focus on when it comes to on-page commercial cleaner SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page commercial cleaning SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "commercial cleaning services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your commercial cleaning website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best commercial cleaning websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Commercial Cleaning Services, we offer commercial cleaning services for those wanting commercial cleaning services in areas that I offer commercial cleaning services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Commercial Cleaning Websites

Ok, let's get into it! Below, we listed the top commercial cleaner websites for this coming year!

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Shine Window Cleaning

Shine Window Cleaning's website is designed to make it easy for customers to take action. They have an animated squeegee that captures your attention and guides you towards choosing a location, as well as bold colors and huge fonts emphasizing their call-to-action buttons. Plus, they've implemented a sticky menu, so all the options are always visible.

Maid Right

Maid Right offers a sleek and modern platform to find local, quality cleaning services. With beautiful graphics, inviting hues, helpful animations, real-life photos of the company in action, and an easy "Find Your Local" feature, this website is sure to make your home sparkle!

Height

This website showcases its purpose and strength through a modern hero section. Its clean, minimalistic design exudes professionalism with an air of sophistication.

N&S Janitorial

N&S Janitorial ensures their clients get the service they need when and where it's required. Easy-to-understand headings, prominent logos of previously satisfied customers, and glowing testimonials are just some examples that demonstrate why this janitorial provider is one of the best in its field.

Maid Simple

Maid Simple: Make the most of your time with a professional house cleaning website featuring a simple, efficient design and easy-to-use navigation. Get ready for sparkly clean surfaces, as you can request a quote on their main page!

Good & Clean

With its clever navigation, Good & Clean makes it a breeze for visitors to quickly find what they're looking for. The homepage is carefully organized with snippets of information that promote exploration and link users toward the deeper content within their website.

Better Life Maids

For a truly immersive experience, Better Life Maids features images of its staff wearing their uniforms and in real cleaning scenarios to give visitors an accurate representation of the services offered. By maintaining consistency with colors used throughout the website's design, customers can expect high-quality results that look as good as they feel!

Klean - Sweep

Klean-Sweep's website makes it simple for customers to get in touch, whether they're seeking out a free quote or looking up the company location. Everyone from tech novices to experienced web surfers can easily find comprehensive contact information, with headers and footers that include key details plus extra links on every interior page!

Benchmark Cleaning Services

Benchmark Cleaning Services boasts a website like none other, with bright colors and creative shapes that give it a dynamic personality. Its captivating design elements, such as gradient-colored fonts, wavy background transitions, and unique "blob" images, make this site truly one of its kind among the cleaning business websites.

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Time to Build Your Commercial Cleaner Website!

(Simple action steps to build a website for your commercial cleaning business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your commercial cleaning business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your commercial cleaner business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamecommercialcleaningpros.com
coolnamecommercialcleaning.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your commercial cleaning company? Check out the industry's leading article on how to start a commercial cleaning company.

Design a Commercial Cleaning Website

Choose a website builder or platform: There are many commercial cleaning website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect commercial cleaning website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own commercial cleaner logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best commercial cleaning websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for commercial cleaning services.

Test and Launch: Before launching your commercial cleaning website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your commercial cleaning website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for commercial cleaner, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Commercial Cleaning Websites - The Final Takeaway

The best commercial cleaning websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your commercial cleaning business that works tirelessly on your behalf.