Best Home Remodeling Websites: Important Strategies to Include (+Tips)

The home remodeling industry is doing amazing and the time for great home remodeling websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Home Remodeling customers are searching every day for kitchen remodeling: kitchen remodeling is one of the most popular home improvement projects, as it can greatly improve the functionality and aesthetic of the home., bathroom remodeling: bathroom remodeling is another popular home improvement project, as it can enhance the comfort and convenience of the home., whole-house remodeling: whole-house remodeling can completely transform a home, improving its functionality, aesthetic, and energy efficiency, outdoor living spaces: outdoor living spaces, such as decks, patios, and outdoor kitchens, are becoming increasingly popular, providing additional living space and improving the functionality of the home, energy-efficient upgrades: energy-efficient upgrades, such as insulation, window replacement, and HVAC upgrades, can reduce energy costs and improve the comfort and efficiency of the home, room conversions: room conversions, such as turning a garage into a living space or converting an attic into a bedroom, can provide additional living space and improve the functionality of the home, or a number of other services you provide and they wanting to find home remodeling websites that represent accordingly!

Having a great home remodeling website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of home remodeling businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your home remodeling business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, home remodeler websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right home remodeler.

As a business owner, we understand that building a home remodeler website is hard and you need inspiration. Fortunately, we work with hundreds of home remodelers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best home remodeling websites out there!

How much to rank your home remodeling business? (You'll be pleasantly surprised!)

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Home Remodeling Websites Need Great UX Optimization

When it comes to home remodeling websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A home remodeling website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your home remodeling website after searching for:

"outdoor living spaces: outdoor living spaces, such as decks, patios, and outdoor kitchens, are becoming increasingly popular, providing additional living space and improving the functionality of the home"
"whole-house remodeling: whole-house remodeling can completely transform a home, improving its functionality, aesthetic, and energy efficiency"
"energy-efficient upgrades: energy-efficient upgrades, such as insulation, window replacement, and HVAC upgrades, can reduce energy costs and improve the comfort and efficiency of the home"
"aging-in-place modifications: aging-in-place modifications, such as grab bars, stairlifts, and wheelchair ramps, can help seniors and those with disabilities safely and comfortably age in their homes"
"accessibility upgrades: accessibility upgrades, such as wider doorways and wheelchair ramps, can improve the functionality of the home for those with mobility impairments"
"kitchen remodeling: kitchen remodeling is one of the most popular home improvement projects, as it can greatly improve the functionality and aesthetic of the home."
"home additions: home additions are a common reason people search for a home remodeler, as they provide additional living space and can increase the value of the home"
"home remodeling [city]"
"home remodeler [city]"
"home remodelers [zip code]"
"bathroom remodeling: bathroom remodeling is another popular home improvement project, as it can enhance the comfort and convenience of the home. [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your home remodeler website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like whole-house remodeling: whole-house remodeling can completely transform a home, improving its functionality, aesthetic, and energy efficiency, energy-efficient upgrades: energy-efficient upgrades, such as insulation, window replacement, and HVAC upgrades, can reduce energy costs and improve the comfort and efficiency of the home, aging-in-place modifications: aging-in-place modifications, such as grab bars, stairlifts, and wheelchair ramps, can help seniors and those with disabilities safely and comfortably age in their homes, room conversions: room conversions, such as turning a garage into a living space or converting an attic into a bedroom, can provide additional living space and improve the functionality of the home or another related service. Next, the user views the top home remodeling websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the home remodeling website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Home Remodelers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows home remodeling visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for home remodelers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of home remodeling searches like outdoor living spaces: outdoor living spaces, such as decks, patios, and outdoor kitchens, are becoming increasingly popular, providing additional living space and improving the functionality of the home, room conversions: room conversions, such as turning a garage into a living space or converting an attic into a bedroom, can provide additional living space and improve the functionality of the home, aging-in-place modifications: aging-in-place modifications, such as grab bars, stairlifts, and wheelchair ramps, can help seniors and those with disabilities safely and comfortably age in their homes, accessibility upgrades: accessibility upgrades, such as wider doorways and wheelchair ramps, can improve the functionality of the home for those with mobility impairments, whole-house remodeling: whole-house remodeling can completely transform a home, improving its functionality, aesthetic, and energy efficiency, basement remodeling: basement remodeling can turn an underutilized space into a functional living area, providing additional square footage and increasing the value of the home, etc., now being done on mobile devices, it's important for home remodelers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the home remodeler, schedule home remodeling appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive home remodeling websites also help to establish the home remodeler as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for home remodelers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your home remodeling website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of home remodeling related searches, like aging-in-place modifications: aging-in-place modifications, such as grab bars, stairlifts, and wheelchair ramps, can help seniors and those with disabilities safely and comfortably age in their homes, energy-efficient upgrades: energy-efficient upgrades, such as insulation, window replacement, and HVAC upgrades, can reduce energy costs and improve the comfort and efficiency of the home, outdoor living spaces: outdoor living spaces, such as decks, patios, and outdoor kitchens, are becoming increasingly popular, providing additional living space and improving the functionality of the home, whole-house remodeling: whole-house remodeling can completely transform a home, improving its functionality, aesthetic, and energy efficiency, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best home remodeling websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a home remodeler's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Home Remodeling websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a home remodeling estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of home remodeling marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your home remodeling website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Home Remodeling Customer's Journey

Your home remodeler's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Home Remodeling Pages to Have on Your Website

There are several important pages that should be included on a home remodeling website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the home remodeling business and its services.
About Your Home Remodeling Team: A page that provides information about the home remodeler's team, the business and its history, along with the qualifications and certifications.
Home Remodeling Services Provided: A page that lists the home remodeling services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the home remodeler's past work, including before-and-after photos of completed projects.
Home Remodeling Testimonials: A page that features customer reviews and testimonials from past home remodeling projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the home remodeling business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common home remodeler questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on home remodeling-related issues and can help the website to rank higher on search engines.
Emergency Home Remodeling Services: A page that provides information about emergency services that the home remodeler offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest home remodeling trends. Below are a few trends in the home remodeling industry that your website should go over.

Sustainability and energy efficiency: Homeowners are increasingly focused on sustainability and energy efficiency, and are incorporating these elements into their home remodeling projects. This includes the use of eco-friendly materials, energy-efficient appliances, and smart home technology.
Multifunctional spaces: Multifunctional spaces, such as open-plan kitchens, home offices, and home gyms, are becoming increasingly popular in home remodeling projects, as they provide additional living space and improve the functionality of the home.
Personalized design: Homeowners are seeking personalized design in their home remodeling projects, incorporating their unique tastes, preferences, and lifestyles into the design. This includes the use of custom cabinetry, unique lighting fixtures, and personalized color schemes.
Technology integration: Technology is playing an increasingly important role in home remodeling, with homeowners seeking to integrate smart home technology, such as voice-activated assistants, into their homes.
Outdoor living spaces: Outdoor living spaces, such as decks, patios, and outdoor kitchens, are becoming increasingly popular in home remodeling projects, as they provide additional living space and improve the functionality of the home. Homeowners are seeking to extend the living space of their homes into the outdoors, incorporating amenities such as fire pits, hot tubs, and outdoor lighting.

On-Page Home Remodeling SEO

On-page home remodeling SEO plays a crucial role when it comes to creating a website for your home remodeling company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your home remodeling website is for a particular search term.

After disecting the top websites for home remodelers, we correlated the top areas to focus on when it comes to on-page home remodeler SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page home remodeling SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "home remodeling services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your home remodeling website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best home remodeling websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Home Remodeling Services, we offer home remodeling services for those wanting home remodeling services in areas that I offer home remodeling services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Home Remodeling Websites

Ok, let's get into it! Below, we listed the top home remodeler websites for this coming year!

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Reborn Home Solutions

Reborn Home Solutions is a reliable and knowledgeable leader that helps homeowners make their dreams come true. From the inspiring video slider at the top of its homepage to an easy-to-find lead form, customers can easily contact them for assistance with all types of home improvement services. Plus, those looking for inspiration or who want to see what other customers have experienced only need to click away on the tabbed service module!

Bill Huey + Associates

Bill Huey + Associates is a world-renowned architecture and remodeling firm with award-winning projects under their belt. Their website elegantly exhibits their stunning work with mesmerizing professional photographs, embodying the tone of sophistication that they bring to all of their clients' homes. No wonder they have such an esteemed reputation in this field!

Home Remodeling Pros of Central PA

Home Remodeling Pros of Central PA puts the customer experience first in their renovation process. On their website, they offer a concise display of core services with two contact buttons as well as an inspiring slider full of customer testimonials to build trust with visitors. Their sleek and comprehensive online presence makes them stand out from other home improvement businesses in this part of Pennsylvania.

Treeium

Enhance your home and experience love at first sight with the help of Treeium. This full-service remodeling company offers a personalized design journey utilizing modern touches to fit each homeowner's unique style. The website is user-friendly, boasting an intuitive search feature on its homepage that makes starting a project easy, plus crisp visuals supported by calming colors and attractive fonts, creating an inviting atmosphere. Don't take our word for it; read over 3,600 reviews from sites like Yelp, House, and Facebook, which demonstrate their stellar reputation!

Block

Homeowners can experience a whole world of remodeling possibilities with Block's interactive 3D tool, allowing them to envision their projects in the perfect layout before they even start. As if that weren't exciting enough, visitors aren't just clicking through this website—they're fully immersed in it! With breathtaking visuals and comforting colors on the homepage, plus professional video footage and quality photos throughout the site navigation, each visit is like stepping right into your dream home. Get started today by submitting an estimate form; you'll be glad you did!

Breyer Construction & Landscape

Breyer Construction & Landscape is a family-run remodeling business with a focus on people, not search engines. Their website has been ranked number one when searching for "residential remodeler," and it shows! Its large font and minimalist design draw visitors in instantly, while professional photography paired with positive customer reviews seal the deal. Everything about this site ensures that viewers will be excited to have found it, from its cozy aesthetic right down to easy-to-read fonts, so no matter what kind of project potential customers want help completing at home or elsewhere, they know exactly where to turn.

Luxury Home Remodeling

Luxury Home Remodeling is a San Francisco-based company that designs custom home remodels tailored to meet your individual needs and wants. Their website offers an entirely unique user experience with beautiful visuals, easy navigation via its "Book Online" button, helpful resources like the latest trends in design, and a 3D mockup tool so you can visualize how it will all come together! Get inspired by this innovative platform; reach out today and let them help turn your dreams into reality.

Bath Fitter

Bath Fitter is the leading one-day bath renovation choice, eliminating messy construction and allowing folks to have a custom look in an instant. With their professional website hero slider and interactive design tool, visitors can create their own dream bathroom with ease—all within mere moments! Plus, they offer convenient local service by simply entering your zip code for nearby provider options.

DreamMaker Bath & Kitchen Remodeling

DreamMaker Bath & Kitchen Remodeling invites you to start the conversation today! Easily find a trusted, local specialist by searching your zip code on their interactive map. On their homepage, get an in-depth look at the wide selection of services offered—from full remodels and custom cabinets to plumbing repairsziwith just one click. Transform your space into something unique; explore what Dreammaker has for you!

Know of a great home remodeling website?

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Time to Build Your Home Remodelers Website!

(Simple action steps to build a website for your home remodeling business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your home remodeling business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your home remodelers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamehome-remodelingpros.com
coolnamehome-remodeling.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your home remodeling company? Check out the industry's leading article on how to start a home remodeling company.

Design a Home Remodeling Website

Choose a website builder or platform: There are many home remodeling website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect home remodeling website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own home remodelers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best home remodeling websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for home remodeling services.

Test and Launch: Before launching your home remodeling website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your home remodeling website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for home remodelers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Home Remodeling Websites - The Final Takeaway

The best home remodeling websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your home remodeling business that works tirelessly on your behalf.